Client Overview
Consultants for Impact (CFI) is a nonprofit network mobilizing high‑performing consultants to pivot into purpose‑driven roles tackling climate, global health, AI governance, and other systemic challenges. Following a brand refresh, CFI partnered with Yulu to raise visibility for CEO, Sarah Pomeranz, and expand awareness of its global network.
At‑a‑Glance
Client: Consultants for Impact (CFI) – nonprofit mobilizing high-performing consultants for social impact.
Challenge: Strong credentials, low stage presence across credible forums.
Strategy: Four‑month thought‑leadership sprint – targeted pitching, speaker calendar, briefing support.
Impact: 5+ secured appearances, 4 in active negotiation, 100+ target pipeline for 2026.
Why it matters: Builds trusted visibility for talent moving from prestige to purpose.
Services Provided
- Thought leadership strategy
- Speaker research and six‑month opportunity calendar
- Podcast and webinar outreach and coordination
- Briefing documents and interview preparation
- Executive positioning
The Challenge
Despite Sarah’s TEDx background and credibility as a former top‑tier consultant, CFI had limited presence across influential conferences and podcasts. The brief: secure placements that matched the depth and equity‑driven values of her message – and catalyze momentum for CFI’s mission.
Strategy
Yulu launched a four‑month, outcomes‑driven thought‑leadership program focused on:
- Discovery – A facilitated session to align themes, tone, and proof points; confirm priority markets (U.S., Canada, U.K., EU) and consultant‑dense cities.
- Opportunity mapping – A rolling six‑month speaker and podcast calendar with deadlines, topic angles, and audience fit.
- Targeted outreach – Tailored pitches to prioritized podcasts, webinars, and conference curators; balance near‑term wins with stretch targets.
- Placement support – Briefing docs, scheduling, and host coordination to de‑risk prep and ensure message discipline.
- Equity lens – Prioritized platforms that center lived experience, fair access, and inclusive career pathways; avoided venues misaligned with CFI values.
Results & Impact
Secured appearances (Jul–Oct 2025):
- Asking for Good – episode live.
- Mindful B2B Marketing – interview recorded; episode scheduled.
- Michael Peres Podcast – interview confirmed.
- Own Your Potential – episode released.
- 1 Million Cups NYC – talk scheduled.
Advancing / confirmed interest:
- Umbrex – podcast guest interest; webinar conversation.
- Graphite – webinar interest confirmed.
- NYU Stern Social Innovation Symposium – curator conversation opened.
- Humanity at Scale – intro meeting in motion.
Pipeline and momentum:
- 100+ prioritized targets mapped for 2026 cycles (e.g., SXSW, Web Summit, Talent Connect, Total Impact Summit).
- 25 tailored podcast pitches and 10+ speaker applications submitted across business, leadership, and social‑impact forums.
What this enables: CFI now shows up where impact‑curious consultants already listen and learn. Each placement compounds reach, credibility, and inbound invitations – creating a durable engine for awareness and talent activation.
Frequently Asked Questions
What challenge did CFI ask Yulu to solve? Build credible visibility for CFI’s CEO and mission by winning speaking and podcast slots that reach impact‑curious consultants and allied leaders.
What was the strategy and why? A focused four‑month sprint – discover, design, deploy – to rapidly secure near‑term wins while seeding longer‑lead opportunities. This compounds credibility and unlocks higher‑tier stages.
What results did the program achieve? Five secured appearances, four currently in discussion, and a 100+ target pipeline for 2026 – with >25 tailored podcast pitches and 10+ speaker applications submitted in eight weeks.
How is this replicable? Maintain the rolling calendar, reuse best‑performing angles, and continue briefing‑first execution. Layer in owned content and short clips to fuel social proof.
Who were the partners and rightsholders? Podcast and webinar hosts, conference curators, and university centers; internal reviewers ensured accuracy and cultural safety.
Let’s Work Together
Looking to build a reputation engine that turns credibility into impact? Email hello@yulupr.com or call +1 604‑558‑1656. Let’s build something impactful together.
