July 4, 2025
Inside Look at Intrepid Travel’s Influencer Engagement Strategy
How Purpose-Led Travel Brands Are Turning to Creators to Drive Awareness and Action
In a world where conscious travel is on the rise, ethical tourism brands are facing a new challenge: how to rise above the noise with storytelling that feels personal, aligned, and values-led.
That’s where influencer marketing, done right, comes in.
When Intrepid Travel, a global leader in sustainable group adventures, needed to grow their brand presence in North America and educate audiences on what ethical travel looks like in practice, they turned to Yulu. Together, we launched #VacationDoneRight — a full-funnel creator campaign that engaged audiences, built trust, and delivered measurable results.
A Full-Funnel Influencer Campaign Rooted in Purpose
We didn’t just secure creator content. We developed a high-touch, end-to-end strategy designed to reframe how audiences view their precious PTO – as an opportunity for deep cultural immersion and global citizenship.
With #VacationDoneRight, Yulu:
- Activated six diverse travel influencers for global trips to Morocco, Portugal, Spain, Peru, Japan, and Botswana
- Crafted a campaign narrative centered on ethical tourism, community connection, and local economic empowerment
- Managed creator sourcing, contracting, and content guidance for seamless alignment
- Monitored performance in real time and delivered long-tail analytics post-campaign
Each content creator brought their own voice and authenticity, producing reflective, values-rich content that extended well beyond paid deliverables – from organic shares to long-form video essays.
Real Impact, Real Results
This was more than a moment. It was a movement — and the numbers back it up:
📈 324,000+ total impressions
🎥 420,000+ video views
💬 10,000+ direct engagements
💻 Confirmed bookings via influencer referral traffic
🌎 Boosted web traffic from the Pacific Northwest
📰 Forbes feature on ethical, non-extractive tourism
“This was more than a trip. It was a story I was proud to tell – and my audience loved that.”
— Influencer, #VacationDoneRight campaign
Every influencer expressed interest in working with Intrepid again – a testament to shared values and campaign resonance.
A Blueprint for Ethical Travel PR + Influencer Engagement
As a certified B Corp and impact communications agency, Yulu guides every campaign through a lens of equity, ethics, and purpose. This initiative proved that:
- Impact storytelling drives engagement
- Creator relationships thrive when rooted in values
- Clear briefing, usage guidance, and trust lead to better content
This case study now serves as a replicable model for purpose-led brands in travel and tourism — whether you’re an eco-resort, a regenerative tour operator, or a travel tech platform on a mission.
Let’s Tell Your Story Next
Whether you’re launching a new destination, scaling a sustainability initiative, or looking to engage conscious travelers through creator partnerships, Yulu is here to help.
📩 Reach us at hello@yulupr.com or call +1 604-558-1656 to start building your campaign.