June 30, 2021
This past quarter, Yulu is proud to have added two new impactful clients to its roster: UNICEF Canada and The Body Shop. Keep reading to learn about the impact communications consulting we’ve been working on.
Supporting the largest, fastest immunization program in history.
Yulu was brought on board as UNICEF Canada’s agency partner in April 2021 to create and lead a Canada-wide campaign targeting business and philanthropic leaders with a goal of maximizing donations to UNICEF Canada for the COVAX fund by June 30 2021. UNICEF Canada had an ambitious goal of raising $10M CAD from this target group to support the largest, fastest immunization program in history, and also a goal of reaching new business and philanthropic donors. Click here to learn more about our #ShareTheHealth campaign.
The Body Shop
Realizing a bold new approach to activism for a legacy brand with a history of change-making.
The Body Shop is known as a feminist brand that “does the right thing”. Many consumers have a nostalgic relationship with the brand, developed through the company’s historic campaigns against animal testing and support of women and girls. Recent changes have dampened The Body Shop’s trailblazing activism, and the brand engaged Yulu to determine a new, bolder narrative for how and where The Body Shop seeks to create social and environmental impact in North America. Click here for more on our work together.