August 5, 2025
From Lab to Launch: How Strategic Comms Amplified a Climate Tech Breakthrough
The Power of Communications in the Climate Tech Space
When a revolutionary scientific discovery is made, the question isn’t just what the innovation is – it’s who knows about it, and why it matters now. For Orbital Materials, a breakthrough in AI-powered advanced materials discovery and carbon capture wasn’t enough on its own to command attention. That’s where strategic communications made all the difference.
At Yulu, we believe stories that matter deserve to be heard. When we partnered with Orbital Materials, our mission was clear: translate complex science into a bold, accessible narrative that would resonate across media, investment circles, and the broader climate innovation space.
Turning Carbon Capture Chemistry Into Headlines
Orbital’s core innovation – leveraging AI to discover and design advanced materials for carbon capture materials 1000x faster than with human input alone – represents a quantum leap for climate solutions. But explaining that leap to the public, let alone investors and policy influencers, required more than technical accuracy. It required narrative clarity, urgency, and vision.
We started with a deep-dive discovery process, distilling the science into a storyline that emphasized impact, speed, and the potential to scale. Then we crafted a pitch that made editors sit up: this wasn’t just about technology – it was about hope, acceleration, and the real prospect of planetary progress.
Strategy That Sparked Global Attention
Our strategy included:
- An exclusive with TechCrunch to anchor credibility
- High-impact outreach to top-tier outlets like Fast Company, Bloomberg, and New Scientist
- A founder-centric narrative that connected the dots between scientific ambition and climate justice
The results? More than a dozen earned media hits in week one, investor inquiries within 48 hours, and thousands of LinkedIn engagements throughout our parternship – all with zero paid spend.
A Blueprint for Climate Comms
What Orbital’s success proves is this: when breakthrough technology meets breakthrough communications, the ripple effect can be extraordinary.
Our advice to climate tech founders? Build your comms strategy as early as your product roadmap. The world can’t champion solutions it doesn’t understand.
Let’s build a future where transformative science gets the stage it deserves.
Let’s Work Together:
Looking to amplify your breakthrough climate technology? Email or call us at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.