Yulu's Ethical AI Policy

Yulu’s Artificial Intelligence (AI) Policy

At Yulu Impact Communications, we believe in the responsible and intentional use of artificial intelligence (AI) to support our mission of advancing social and environmental progress through strategic communications. AI is a tool, not a replacement, that enables us to work more efficiently so we can deepen our impact for clients. We use AI with caution, care, and an unwavering commitment to human judgment and ethical storytelling.

Equity & Access

We recognize that the development of AI technologies has often excluded communities of colour, Indigenous Peoples, and other equity‑seeking groups. Yulu is therefore committed to understanding and addressing bias in AI tools. We will apply an equity lens critically, transparently, and with the goal of making ethical communications more accessible and impactful.

Transparency & Attribution

Whenever AI is used in our work – whether for ideation, drafting, or research – its involvement must be transparent to internal and external stakeholders and rights‑holders. No AI‑generated content will be published or presented to clients, the media, or the public without the active involvement, review, and approval of at least two Yulu team members. We do not tolerate plagiarism, nor do we support the uncredited use of AI‑generated content. If AI plays a material role in content development, that contribution must be noted in our working files or client notes.

Human‑Centred Communications

AI can support our process, but it cannot replace the strategy, integrity, and lived experience that our team brings to the table. All final content must reflect the voice, values, and vision of the human author or client. Our standards for accuracy, tone, and cultural context remain unchanged. No AI‑generated content will be used in client deliverables, Yulu‑branded materials, or media outreach without human editing and oversight.

Privacy & Protection

Yulu team members must:

Protect confidential and client information when using AI tools;
Always use private, closed AI tools, and never enter personal, sensitive, or proprietary data into open platforms (see list of private vs. open platforms below);
Use placeholder language when prompting tools;
Verify the data‑privacy standards of any AI platform before use.

We will continue to monitor and adapt our practices as technology evolves to safeguard our data, client relationships, and professional ethics.

A Living Commitment

This policy reflects Yulu’s values today and will evolve. We are committed to learning, questioning, and improving how we use AI in ways that uphold our B Corp mission and meet the moment responsibly. Furthermore, Yulu is committed to tracking the carbon footprint and other environmental impacts of our AI usage and offsetting these emissions annually.

As communicators, our power lies in how we tell the truth, build trust, and create meaning. No technology will ever replace that.