Earlier this summer, Yulu announced the launch of #YuluCares, our pro-bono PR initiative. The response to the RFP was vast and we had the pleasure of learning about dozens of Vancouver-based non-profits. After much thoughtful consideration, we have decided to represent the Canadian Parks and Wilderness Society.
Yulu will donate $15,000 of communications services to CPAWS, to be used on media relations and social media services over the course of three months.Through the Yulu Cares initiative, we are proud to put our storytelling skills to good use by helping this well-deserving non-profit organization increase their brand awareness and let the community know about the great work they’re doing.
The three-month media relations and social media campaign launched this week. You can look forward to learning all about this awesome organization through the earned news coverage that’ll be streaming in soon!