One way we garner media coverage for clients is through a little tactic we like to call “newsjacking.” We?re constantly scanning the news for breaking stories and figuring out ways for our clients to offer expert insight and commentary on the topic. For example, you manufacture cars. A major competitor is stricken by a moon roof malfunction scandal. You feel for your?competitor, because you’ve faced the same crisis and had […]
Each quarter the Yulu gang takes a time-out in the middle of our day to soak in a little culture. The Rennie Collection always leaves us inspired and ready to get back to work. Summer 2016: a?collection of photographic works from 23 internationally acclaimed artists. Winter 2015 / Spring 2016: Nearly 60 works by more than 40 artists who share their lens on racism, gun violence and wealth inequality. These […]
PR job plug: We’re hiring for a senior account manager.?For anyone who’s ever tried to hire for senior talent in Vancouver, in nearly any creative or technical trade, you’ll know competition is tough. So?Esther, our?senior account executive, took to LinkedIn to tell the world what she valued about her fellow Yuluites. It’s not so much about being exceptional at all these things at once, but that these are qualities we […]
It’s been heartwarming to see the world unite in this trying time of loss, grief, pain and adversity. To support those affected by the tragedies in Orlando this weekend, Equality Florida has set up a GoFundMe campaign. In our time of working with GoFundMe, this is the fastest growing and largest campaign we’ve shared to date: $2.2M in 24 hours. #lovewins #weareorlando Want to see more on the work we’ve […]
May the force (for good) B?with you. This little book holds a lot a power. Notes, ideas and solutions from inspiring conversations that took place at the B?Corp BLD conference today.
B Corp PR Agency Yulu demonstrates Impact Relations Through the power of PR and storytelling, B Corp PR Agency Yulu Public Relations had a small hand in the fight to repeal the?HB2 “bathroom bill” in North Carolina this week. The bill limits anti-discrimination protections for the LGBTQ community and forces transgender individuals to use bathrooms that do not correspond with their gender identities. The conversation that took shape after was […]
Big things have been brewing at Yulu HQ this past month. We’ve expanded our creative services offering, bringing?copywriting and art direction in-house (hey, Andrew and Dan!); we’ve welcomed three BCIT students into our quarters?to assist us with the planning for Impact Relations; and we also had a major upgrade welcoming our new managing director, Clare Hamilton-Eddy (or CHE or Budge, as her friends and colleagues lovingly?refer to her).? ? Clare’s […]
Spring is here! How did we get through the winter? Well, it helps to be one degree of separation away from Obama, as his office’s previous communications director joined GoFundMe, for whom Yulu is the Canadian PR agency for.? We also made like a hedgehog. To explain a bit, in Good to Great?(a Yulu bookshelf staple), one?chapter talks about being a ?hedgehog,? which is fantastic at one thing, which is […]
Santa?and elves vow to persevere despite year of hardship NORTH POLE ? ?? After a year of upheaval in the North Pole, Santa Claus today announced, in a news conference organized by Yulu PR, that Christmas will indeed go ahead as planned. The decision comes after a series of setbacks, including a strike by elf workers on the toy line in April during a gluten-free cookie shortage that paralyzed Santa’s […]
Every year the Vancouver Street Soccer League — a volunteer-run organization which reaches out to individuals who have been homeless, are currently homeless, or are at risk of homelessness — holds the Holiday Haul party for players, volunteers, and supporters. The event is part of the League?s mission to reach out to individuals who are marginalized within their communities, or are recovering from drug and alcohol addictions. Tonight’s event raised […]
Periscope, a new-ish social media platform recently acquired by Twitter, is really fun to use. It started making ?waves when people Periscoped the Mayweather-Pacquiao boxing match (bypassing the $100 pay-per-view fee), as well as scenes from the Baltimore riots. Livestreaming is nothing new, but most of us, Yulu included, are still figuring out how to use Periscope and Meerkat. Our social media team has been getting excited over Periscope the […]
Join David Suzuki and ecological economist Peter Victor at “Rethinking Economics” for a night of intellectual discussion on how the economy and environment must and do work in tandem. See you October 1 at the Vogue Theatre. Check out the David Suzuki Foundation and CANSEE, who are both behind this great event.
Our founder Melissa Orozco, will be speaking at SociaLIGHT this Saturday on how Yulu found success through being a cause-based agency and a B Corporation, and a big idea she’s seen work: “Impact Relations.” To add to the celebration, we have 5 tickets to give away to SociaLIGHT. For a chance to win, tag us in a post with your story or perspective on what it means to leave this […]
Guest blog by Dan Reitman?(@thewordshow). Pictured are Dan’s custom-made shoes for Diner en Blanc.? (Disclaimer:?The opinions expressed herein are those of our copywriter and do not reflect the opinions of YULU PR, except for the part about his looking good in white – hot damn, does he ever look good in white.) I am a romantic at heart and, when the Netflix queue is empty and nobody wants to go […]
Talking to strangers can be hard work. Yulu’s community cultivator Esther crowdsourced a few tips from friends and colleagues on?how we could organize socials to be more accessible for introverts, or even anyone who might have limited energy to strike up a connection after a long day at work. On Wednesday we had an opportunity to?see?some of these practices and tips in motion when we gathered local B Corps on […]
“Beyond the binary”: Jessie and his partner recreate the 1993 Vanity Fair cover with K.D Lang and Cindy Crawford for WestEnder’s Pride cover. Jessie is the owner of Big Bros Barbershop and one of our?#yulucares clients. We thought Jessie was holding a smartphone, but it’s actually a mirror. Oh, 2015. We’re glad to have helped trans people be represented in the media during Pride week. We are reminded that?trans women […]
We’re hiring! Yulu PR is looking for someone creatively driven, curious and versatile to join as the company?s visual storyteller and graphics designer. Candidates will be dextrous in Adobe Creative Suite and know the difference between a pixel and a dot, leading and kerning, and possess an inclination towards clean design, with an edgy quality. An ideal candidate would be someone exiting a post-secondary graphic design program and seeking immediate […]
Why we became a B Corp PR?Firm Written some time in mid 2015… Last week, Yulu was officially certified as a B Corp PR firm, and we are the only dedicated PR agency in Canada?so far in the community. We join more than a thousand companies from around the world committed to using business as a force for good. B Corporation is a third-party certification of a company?s commitment to […]
Yulu?s managing director Ashley Letts provides PR commentary on Translink?s evolving issues management strategy with the CBC.
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at April 2015
Yulu Public Relations Inc. ranks 7th largest agency in Vancouver in Business in Vancouver’s list of fastest growing PR firms! Niche focus helping upstart PR firms flourish Newer agencies finding innovative ways to thrive and grow among bigger established players Some of the newest players in Vancouver?s public relations sector have become some of its largest. A quarter of the companies on Business in Vancouver?s biggest PR companies list were […]
Our award for @ragan_prdaily’s #AceAwards came in! @YuluPR took home the win for best Corporate Social Responsibility Agency! Huge thank you to all our clients for being socially innovative! #CSR #YuluGold
This year Yulu joined the thousands of runners for the Vancouver Sun Run. The only problem…we thought they said RUM! #RunYuluRun #SunRun2015 #VanSunRun
At the end of each month, Yulu highlights the milestones & global news stories that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at March 2015?
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at February 2015?
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at January 2015?
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at December?2014?
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at November?2014?
The lovely Melissa Orozco is speaking about social impact storytelling at #VanIMPACT14 this afternoon. Learn more about Vancouver IMPACT here.
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at October?2014?
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at September 2014?
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here?s a look back at August 2014?
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here’s a look back at?July?2014…
FEBRUARY 13, 2014 TOMS for Houses BY BARRY NEWMAN The first thing Pete Dupuis asked his wife and daughter after he got home to Vancouver one evening in October, 2010, was: Do you know about TOMS? Dupuis, who was in a down year of a thirty-year career selling condominiums, had never heard of TOMS, the shoe brand, before his flight in from Los Angeles, but he?d gotten an […]
At the end of each month, Yulu highlights?the milestones & global news stories?that were trending over the past few weeks. Our clients will recognize these visual recaps from their monthly tracking reports! Here’s a look back at?June 2014…
?Yulu Public Relations?was featured in Fast Company today talking about PR mistakes CEOs should avoid. Below are her thoughts: The 5 Most Cringeworthy PR Mistakes Your CEO Could Make Four years ago, Tony Hayward, then CEO of international oil conglomerate,?British Petroleum, was deemed the most hated man in America. Following?the aftermath of BP?s oil spill in the Gulf of Mexico, the British-born CEO told?reporters he anticipated the overall environmental impact […]
Yulu?offers PR expertise to Entrepreneur Magazine?with “five ways startups can generate interest in their brand without spending the big bucks.” Getting exposure for a project you?ve sacrificed sleep, money and social time for may seem like the highest priority right before launch. The problem is most startup budgets won?t bank a clever publicity campaign or a high-end PR firm. Luckily there are low-cost ways to generate interest in your business […]
2013 has been an incredible year, thanks to a number of special people! We’ve put together a recap of some of our favourite experiences from the past year for your enjoyment. Presenting?Yulu’s 2013 Year in Review. Happy Holidays! The Yulu Team
Calling all PR professionals!?Yulu?is looking for a Senior Account Manager to join our team. Yulu Public Relations Inc. is a Vancouver-based public relations agency that works with socially-innovative companies in the real estate, tech, lifestyle, social enterprise and cause-based sectors. We?re seeking an experienced contractor to join our creative, fast-paced office environment in Gastown. Here are some of the skills a Senior Account Manager should possess: Strategic communications: Provide high-level […]
?There is a simple way to package information that, under the right circumstances, can make it irresistible.? In our first instalment of Yulu Book Club, we dove into Malcolm Gladwell?s ?The Tipping Point?.? Over the past few weeks, we?ve been sneaking in chapters of Gladwell?s guide on how little techniques can cause a big epidemic – during our morning commute, between meetings, and before bed! The team met over two […]
Yulu?shares PR tips for SMEs in PROFIT Magazine: Unlike sales and marketing, public relations is often a grey area for many small business owners. It’s often not until a respected advisor or board speaks to the merit of PR?or, worse, until a crisis hits?that they’ll make the decision to investigate a firm to help propel a product or service launch (or to do damage control). While PR can be a […]
Great media response for this year’s INTERFACE 2013 Digital Health Summit. #DHS2013 #YuluGold #conferencePR NEWS RELEASE Creative minds in digital health gather for the?second annual INTERFACE 2013 Summit? Strong speaker line-up discuss health IT, digital health and the future of medicine VANCOUVER, BC (October 3, 2013) ? Starting October 9, 2013, Sanotron will hold its second annual INTERFACE 2013 International Digital Health Summit at the Vancouver Convention Centre. The […]
There?s something to be said about the power of visual storytelling. Nothing speaks better to this than the popularity of Instagram. With its various filters and editing capabilities, anyone can create and share beautiful photos that tell a story. Images, in particular, resonate with us because of the emotional response they elicit and brands are beginning to recognize this. Using the power of images, brands can better connect with people […]
You?d think that spending five days a week in an office from nine-to-five wouldn?t be a student?s first choice for how to spend her summer vacation. But when I came into Yulu PR?s big, bright, dog-friendly office for my interview, I knew that if I were to be offered a three-month research coordinator position, I would say yes. At first it took some adjustment to get in the groove of […]
Claris Companion, a digital tablet designed specifically for seniors who aren?t comfortable with technology, recruited Yulu to launch its technology to the press. The new device helps busy families and caregivers keep in touch with seniors and monitor their wellbeing in a non-invasive way, regardless of the distance. Yulu planned a full PR launch strategy (case study here), which included an action packed media deskside tour. Tour highlights and photos […]
We?re getting close to hitting the sixth-month mark in our airy, exposed brick and beam office space overlooking Gastown?s most picturesque avenue, Water Street. Since we spend our work week in this lively neighbourhood, our team can vouch for the fact that Gastown is a vibrant and community-oriented pocket of Vancouver. In Gastown you can find all types of creative agencies including marketing firms, graphic design firms, photography studios, and […]
Last month, the stylish?Framework Magazine came to visit?to ask us a few questions. This month, we thought we’d turn the tables! We asked Framework’s Founder and Editor-in-chief, Bria Lear to answer our questions on sources of inspiration, shopping in Vancouver, and how to grab an editor’s attention. Bria Lear, the Founder and Editor-in-chief of Framework Magazine, is a design chameleon and word stylist with a BA in Fashion Design & […]
This month we had the wonderful opportunity to pick the brain of business journalist, Tony Wanless. Check out Tony’s insightful thoughts on the changing media landscape, journalism today, and how PR professionals fit in to it all. Which publications do you contribute to at the moment? Financial Post. They recently killed my BC Business and CanadaWide columns. It looks like my journalism days are nearly over. What topics or stories […]
When writing is a fundamental part of your job, writer?s block can be more than a little frustrating. No matter how hard you want to work on that release or pitch, sometimes your brain just isn?t with you! Here are a few ideas to try out when your mind goes blank: Ask questions ??Although we?d like to think we?re decent writers, sometimes the words don?t flow on the page as […]
This month, we had the opportunity to chat with Kate MacLennan. Kate is Vancouver Editor of Chatelaine, Managing Editor of BCBusiness and a prolific freelancer. Catch her work at?www.katemaclennan.com. Check out Kate?s awesome advice for PR professionals: Photo credit: Amanda Skuse
Canadian e-retailer ClearlyContacts.ca is slated to open its first Canadian retail location on Robson Street, Vancouver?s premium shopping district. The move comes in response to a shift by online retailers toward a hybrid model ? continuing to maintain a strong online presence while opening brick-and-mortar locations where customers can interact with both company and product.? Through traditional PR and influencer relations plan, Yulu planned the successful event and secured top-tier […]
Calling all PR professionals! Yulu is looking for a media relations contractor to join our expanding team. Yulu Public Relations Inc. is a Vancouver-based public relations agency that works with socially-innovative companies in the real estate, tech, lifestyle, social enterprise and cause-based sectors. We?re seeking an experienced contractor to join our creative, fast-paced office environment in Gastown. Minimum of 3 years of public relations experience required. Must have experience with […]
Last month, a group of journalists convened for ?Twitch! Communications in the Age of Social Media? to discuss their opinions on current social media strategies. We sometimes forget that a social media audience includes journalists, too. Many reporters check Twitter and Facebook every morning to find news that no one else is writing about. Here are some notable thoughts on modern day communications. They just might help you land your […]
We are excited to kick off our monthly blog series, Ask a Reporter. Each month, Yulu will chat with a journalist and gain insight into their industry, view point, and personality. With Cupid’s season upon us, this month we spoke to relationship columnist Amy C. Amy writes for Huffington Post, Vancouver Sun, and 24 Hours on all things love. She opened up to us about how PR professionals can impress […]
Welcome to the home of The BIG Story? We?ve finally gotten settled into our new Gastown digs and we are loving it! We feel so spoiled to have such an amazing new space in one of the coolest hubs of Vancouver. The Y-Pod: where BIG ideas happen. Choose your workspace? Don?t forget the amenities! Now we really have no excuses for skipping a workout. And, of course, the view is […]
Great media turnout at Red Mountain Resort for the Boarding for Breast Cancer (B4BC) event! #ShredTheLove NEWS RELEASE RED Mountain to launch B4BC Shred for Love? Women?s ski and ride benefit set for February 2, 2013 Rossland, BC, November 15, 2012 ? RED Mountain and Boarding for Breast Cancer (B4BC) are pleased to announce Shred For Love, a ski and snowboard benefit event at RED Mountain Resort in Rossland, BC. […]
If you ?like? us on Facebook or follow us on Pinterest, you probably know that grammar is important to us. We?ve collected tons of images of the most cringe-worthy (and hilarious) language errors. Poor grammar simply makes us squirm. We were especially inspired to discover a Twitter account created to fight this problem (to a certain extent). @YourInAmerica targets hypocrites who disobey the cardinal rules of the English language, all […]
You’ve met our Social Media Manager, now it’s time to get up close and personal with Yulu’s very own “Pitching Queen”, Ashley Letts… 1. What do you love most about working on Granville Island? So many answers to choose from. I love looking out my window to see False Creek, the Burrard Bridge, and False Creek Ferries bobbing to and fro. What do I like least? A certain insufferable busker […]
Inspiring Social Media Campaigns A few weeks ago, we looked at a few social media campaigns that didn?t turn out quite as successfully as their creators would have hoped. This week, we?re turning the tables. We?re examining some of the most creative, engaging, attention-grabbing campaign ideas that we?ve seen. KFC?s Scholorship Tweet-up Simple and effective. Last year, KFC decided against the traditional college scholarship essay submission for their Colonel?s Scholars […]
October is widely recognized as the rosiest month of the year. Many of the blushing campaigns created for breast cancer awareness month are lost soon after they?re launched. Effective cause-based campaigns have an innovative approach making it easy for the public to take an interest. November moustache mania is proof that people can get on board as long as there is a sound model for raising funds. The most memorable […]
Social Media Failures & Lessons Learned It?s always exciting to see what creative social media campaign a company will come up with next, but there are cases when things just don?t go as planned. We?ve taken a look back at some cringe-worthy campaign failures and have provided advice on how to avoid making these mistakes in our own social media strategies. Failure 1: Toyota?s Camry Effect Campaign Toyota got a […]
These days almost every company uses social media sites such as Facebook, Twitter, Pinterest, and Tumblr. We?d like to pass on a beginner?s how-to guide which will help you set up the most effective social networking tools for your brand. Follow these four steps and you will be on the road to success! 1. You have to decide what it is you?d like to get out of social media. This […]
You may have had a conversation with her on the phone…you’ve probably chatted with her over email and if you follow @YuluPR, you’ve read her tweets…now for a close-up exclusive with the real Saschie MacLean! 1.????What do you love most about working on Granville Island? The convenient access to delicious, fresh foods! All of the vendors on the island are so neighbourly which makes it fun when you step […]
It’s that time again, Yulu PR?is accepting CVs and reviewing applicants for our fall internship position slated to start on Sept 24. Yulu is a Vancouver-based public relations agency that specialized in lifestyle, hospitality and real estate PR. We’re?seeking someone with a BIG personality to fill a three-month communications and social media internship position at our creative Granville Island-based PR firm. As our agency is small, we?re looking for someone […]
Yulu is thrilled to announce, our very own Melissa Orozco is featured in this month’s Marketing Magazine for #30under30. She is featured alongside leading industry professionals and recognized for her work in New York, with Yulu and with the Urban Land Institute. This has been an exceptional one-year anniversary month for Yulu?and Melissa?s recognition is the cherry on top of it all! The full article can be found below. The […]
This month marks the one year?anniversary?of Yulu?Communications. Here is a recap of this year: + August 2011: Yulu opens for business with the signing of its first client + September 2011:?We sign F-Cancer and launch a campaign that would later make us an award-winning agency + October 2011: Yulu takes it first FAM trip, touring a group of media around beautiful Tofino + November 2011: Team Yulu partakes in Movember […]
Last week we received amazing news ? our growing, nimble public relations and digital media agency was named winner of a GOLD Stevie? Award, earning the title of ?Best PR Campaign of the Year.? Yulu was recognized for our media relations work with local charity F-Cancer?s international campaign titled The Cancer Talk. The news of this highly respected business industry award comes in just as our agency is celebrating its […]
As the 2012 Olympics are wrapping up, we thought we’d review some of the social media mishaps that lead to two Olympians demise…in the games, that is. For many athletes, the road to the Olympics is never easy. Imagine you spend eight to ten hours a day working toward the dream of a Olympic podium invitation. Now that competition has started, you receive one of the most hearth breaking losses […]
Face it. The terms ?climate change? or ?conservation? don?t usually inspire positive feelings nor do they galvanize people to action. To the contrary, communication of environmental issues can often provoke feelings of anxiety, guilt, and a sense of helplessness in their audience. Although there is a multitude of complex reasons behind this unintentional inertia, this blog will explore why communicating the truth and the facts behind climate change is not […]
