Newsjacking: what is it, and how do you do it?
One way we garner media coverage for clients is through a little tactic we like to call “newsjacking.” We?re constantly scanning the news for breaking stories and figuring out ways for our clients to offer expert insight and commentary on the topic. For example, you manufacture cars. A major competitor is stricken by a moon roof malfunction scandal. You feel for your?competitor, because you’ve faced the same crisis and had […]