The Challenge
Nexii is a green construction company with a mission to decarbonize the built environment by developing sustainable, durable, cost-efficient and disaster-resilient buildings. One of the early challenges that Yulu needed to tackle was refining and honing Nexii’s messaging to clearly define what the company is, and what it does.
The Strategy
During Yulu’s strategic process, we worked to refine Nexii’s language, as well as researching and benchmarking similar companies with complex product propositions (think Apple) to help us understand how to talk about Nexii both internally (to staff) and externally (to media, and potential customers, partners, and investors). These insights informed the development of a comprehensive narrative, alongside a robust communications strategy, designed to raise awareness of Nexii and the climate problem it had been created to tackle.
The Results & Impact
Yulu represented Nexii for over four years and secured coverage in major top-tier publications including The New York Times, Bloomberg, Fortune, Greenbiz, Globe & Mail, TreeHugger, Reuters and Fast Company. On average, we secured over 100 media hits per year, supporting Nexii in its crucial mission of reimagining the way the world builds to reduce the climate impact of one of the world’s most polluting industries.
