Clearly is the largest online supplier of contact lenses, glasses and sunglasses. We partnered with Clearly to build brand awareness and brand loyalty through media relations, influencer marketing and event planning through the launch of the company’s first few brick-and-mortar stores.
Clearly.ca, a previously exclusively online Canadian glasses and lenses store, wanted to expand its concept beyond being a retail service. As trendsetters, their goal was to have their in-house Derek Cardigan eyeglass brand to be positioned and reviewed next to top designer labels in Canadian lifestyle, fashion and consumer media. They also hoped to further engage with customers by creating events and media buzz around its brick and mortar store openings in both Vancouver and Toronto.
Creative campaign strategies have involved unique video outreach to top editors and style ambassadors. Yulu also planned and launched two separate events for both the Vancouver and Toronto brick and mortar stores. Local business and fashion media were invited to preview the stores and try out new designs and styles before opening to public. Models were hired to showcase how eyewear has evolved over the decades. Media guests were also enticed with a free pair of eyeglasses of their choice and an in-house pair of sunglasses.
Yulu Pr Stastistics
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Yulu secured top-tier press for store opening events in both markets including: CBC, Global National, Entertainment Tonight Canada, The Marilyn Denis Show, Breakfast Television Vancouver, The Beat 94.5, Marketing Magazine, PROFIT, BC Business, Chatelaine, FASHION, Canadian Press, Sun Media, the Vancouver Sun, Yahoo! Canada, The Huffington Post, Notable.ca, Retail Insider and Vancity Buzz. The store opening campaigns reached more than 30 million people Canada wide.