Chosen for Inc. Magazine’s list 25 Most Audacious Companies
The Clinton Giustra Enterprise Partnership, an initiative within the Clinton Global Initiative, is a game-changing enterprise model that illustrates an innovative approach to philanthropy by offering employment opportunities rather than charitable handouts to alleviate poverty. Within one year, Yulu garnered millions of brand impression, including landing CGEP a spot in Inc. Magazine’s 25 Most Audacious Companies, after taking the team on a New York media tour.
The Clinton Giustra Enterprise Partnership, an initiative within the Clinton Global Initiative, is a game-changing enterprise model that illustrates an innovative approach to philanthropy by offering employment opportunities, rather than charitable handouts, to alleviate poverty. With the impact investing space still in its infancy, there was a limited understanding on how CGEP’s model for job creation could create a sustainable impact within the communities it was operating in. Thus, Yulu was put to the task of generating awareness in North America around the organization, its socially innovative model, and its impact through traditional media outreach and social media to educate the general public on this new approach to philanthropy. Yulu promoted the novel approach CGEP took to solving long-standing issues that were impacting communities within Peru. One of the solutions was to partner with PepsiCo, using the global brands distribution channels to get products and supplies to rural communities, which women within the program could then sell to earn a respectable income.
Yulu took CGEP’s spokespeople on a New York press tour, where we had the opportunity to meet with reporters and editors at top tier outlets such as the Economist, Inc., Reuters, Bloomberg, Forbes and CNN. We also leveraged project announcements as opportunities to educate the general public on the work that CGE Partnership is doing by offering interviews to top tier press before and after the announcements went live. Yulu has also developed and executed a comprehensive social media strategy to cultivate a community of supporters, influencers and potential investors, focusing content around topics such as impact investing, female empowerment and social impact and designing digital assets to share with our community.
Our New York press tour resulted in being included in Inc. Magazine’s list of 25 Most Audacious Companies of 2014 under the Social Impact category, touting CGE Partnership as becoming the world’s largest job creator. This past June, CGE Partnership also announced the launch of a peanut supply chain enterprise in Haiti in partnership with the Carlos Slim Foundation. For this announcement, we successfully secured coverage in outlets such as Associated Press, Canadian Press, CBC and Forbes, landing 93 brand impressions and a total estimated reach of 100 million. Since November 2013, we have grown CGE Partnership’s social media channels substantially, increasing its Twitter followers by 50 per cent and Facebook likes by more than 40 per cent.
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