July 28, 2025
If your company is creating solutions to decarbonize carbon-heavy industries – like the built environment, shipping, or heavy transport – you’re tackling some of the biggest climate challenges of our time. But telling your story, and earning recognition, isn’t easy. Here’s how strategic communications can help.
Why climate solution providers need better narratives
If you’re creating a solution to cut emissions in construction, shipping, transport, or other carbon-heavy sectors, you’re tackling one of today’s most critical climate problems.
But these sectors, which together account for more than 40% of global carbon emissions, are often overlooked in mainstream climate conversations, overshadowed by sectors like aviation and consumer products. Even with groundbreaking solutions, it can feel impossible to cut through outdated perceptions.
That’s where purposeful communications comes in.
At Yulu, we help innovators articulate their impact, earn trust, and lead the conversation about what a low-carbon future can look like. Below, we share insights drawn from our work with clients who have successfully transformed how these industries are perceived.
Innovating the Built Environment: Changing the Way We Build
The construction industry is responsible for 37% of global CO₂ emissions, yet innovation here is often hidden behind technical jargon or dismissed as incremental. We’ve helped a pioneering green construction company redefine what it means to build sustainably, transforming them from an unknown startup to a recognized thought leader in the built environment.
Rather than focusing solely on product specs, we positioned the company as a driver of systemic change, spotlighting their role in tackling construction’s climate impact while offering tangible business benefits like faster builds and cost savings. Over the years, our strategies have kept their story fresh, relevant, and in front of audiences who matter most, resulting in us securing coverage in major top-tier publications such as The New York Times, Bloomberg, and Forbes.
Explore the full Nexii case study → here
Powering Clean Shipping: Elevating Marine Solutions
Marine shipping, responsible for about 3% of global emissions, is rarely in the public eye, making it a challenge for innovators to gain traction. We worked with a clean energy company to bridge that gap, moving beyond technical descriptions of their battery technology to tell a more compelling story about what their solutions mean for ports, crews, and the climate.
By educating stakeholders, demystifying the technology, and crafting a consistent public narrative that emphasized immediate, actionable impact, we helped the company step confidently into the spotlight as a leader in clean shipping innovation.
Explore the full Shift Clean Energy case study → here
Driving Fleet Electrification: Making the Benefits Visible
Fleet electrification has enormous potential to cut emissions, yet it’s often eclipsed by consumer EV headlines. For an electrification innovator, we designed an approach that brought their work to life for decision-makers: organizing immersive experiences, securing timely media opportunities, and creating human-centered content that connected the technology to real-world outcomes.
This strategy helped shift the conversation from hypothetical benefits to measurable change, showcasing their solutions as viable, immediate, and essential to the future of transport.
Explore the full Blue Force Energy case study → here
Three storytelling tips for climate innovators in carbon-heavy industries
- Make the problem relatable. Quantify your impact in ways your audience understands – e.g., “enough to power 1,000 homes” instead of “4,200 megawatt-hours of energy saved”
- Lead with business value. Highlight cost savings, reduced risk, and faster timelines alongside environmental benefits.
- Show, don’t just tell. Use case studies, demos, and human stories to bring your technology to life.
Ready to lead the conversation?
If you’re working to reduce emissions in construction, shipping, or transportation and want your story to resonate with the audiences who matter Yulu can help.
We specialize in helping climate innovators translate complex solutions into clear, compelling narratives that drive action.
Let’s talk → hello@yulupr.com