The Nature Trust of British Columbia
Case Study
Conserving BC’s biological diversityMeaningful environmental protection requires taking an intersectional approach and protecting people too.
Everyone is impacted by climate change, but not in the same way. Taking an empathic, nuanced and inclusive approach finding climate solutions will ensure people and the planet are protected.
What motivates us
Low‑income communities, Indigenous Nations, and other marginalized groups are disproportionately affected by climate impacts – from air pollution and food insecurity to displacement. Climate action must be endorsed and driven by those most impacted. Our team centers lived experience, rightsholder relationships, and community power in every brief.
Why we care
We believe that everyone deserves a healthy home, food security and access to clean air and water. Yulu champions climate justice and works to elevate intersectional voices through deep listening, true collaboration and creative problem solving.
If your organization is working to address the social, economic, public health, and other adverse impacts of climate change, Yulu’s environment and climate justice team can maximize your changemaking abilities and amplify your impact.
Our Services
Impact Consulting
- Industry benchmarking and cultural context analysis
- Key voices interviews and insights gathering
- Organizational purpose and social license alignment
- Strategic partnerships and coalition design
Impact Assessment + Measurement
- Assessment of an organization’s purpose, legitimacy, and governance
- Build a measurement framework and KPI dashboards
- Ongoing progress tracking and learning reviews
- Outcomes and equity indicators (qual + quant)
Impact Communications
- Communications planning and message architecture
- Strategic communications
- Media training & Cultural Sensitivity Workshops
- Media relations and press office
- Internal communications and change storytelling
- Community and rightsholder relations
- Influencer relations / content creator engagement
- Social media and digital marketing
Creative + Design
- Narrative frameworks, campaign concepts, and content
- Visual identity, video, and motion assets to clarify complex science and policy
Relevant work
Our climate justice practice spans the full spectrum — from decarbonization and nature‑based carbon removal, to conservation, wildfire resilience, circular economy, and corporate sustainability. We’ve helped scale direct air capture leaders into global headlines, advanced restoration finance and biotech innovation, driven momentum for wildfire AI and ocean‑health programs, and elevated conservation campaigns with millions in reach. No matter the sector, we bring an equity lens and storytelling expertise that ensures solutions are both impactful and inclusive.
Squamish River Watershed Society
Let’s Work Together
Looking to amplify climate solutions, build community power, or drive systemic change through communications? Call or email us at hello@yulupr.com or +1 604‑558‑1656. Let’s build something impactful together.