Award-Winning Impact Communications for a Better World

At Yulu, we believe recognition is only meaningful when it reflects responsibility. As an award-winning communications agency, we’ve been honoured for our leadership in social and environmental impact – but more importantly, these accolades demonstrate our ongoing commitment to storytelling that sparks systemic change.

Our Accolades

We are proud to be recognized for pioneering Impact Communications – a discipline we helped define. Our certifications and commitments include:

• B Corp Certified (since 2015): Holding ourselves to the highest standards of social and environmental accountability.
  
• Registered Benefit Corporation (since 2020): Embedding purpose into our legal DNA – ensuring we balance people, planet, and profit.
  
• Founding Agency of the Impact Communications Institute: Shaping the future of impact-driven storytelling alongside global changemakers and bringing together 1000+ purpose-driven communicators.
  
• Member of the Purpose Collaborative: Part of a global network of agencies advancing social purpose and ESG innovation.
  
• Certified Women-Owned PR Agency (WeConnect International): Championing equity and representation in business.
  
• Net Zero by 2030 Commitment: Proudly carbon neutral, and progressing toward our 2030 Net Zero goals.

Impact

• Best For The World: Changemaker – B Lab (2019)
  
• Best For The World: Workers – B Lab (2017)
  
• Best For The World: Workers – B Lab (2016)
  
• Top 150 Impact Company – Real Leaders Awards (2021)
  
• 100 Women in Impact – Real Leaders Awards (2021)
• CSR Agency of the Year – Ragan Communications CSR & Diversity Awards (2022)

Communications

• Best Global Issues PR Campaign – The Stevie Awards (2019)
  
• Best Global Media Relations Campaign – PR Daily Media Relations Awards (2019)
  
• Best Global CSR Initiative – PR Daily CSR Awards (2019)
  
• Best Communications Campaign – Hashtag Awards (2020)
  
• Agency of the Year – PR Daily CSR Awards (2018)
  
• Top Agency for Corporate Social Responsibility – Ragan & PR Daily ACE Awards (2014)
• Best PR Firm in Vancouver – Georgia Straight Reader’s Choice Awards (2014)
  
• 30 Under 30 | Melissa Orozco – Marketing Magazine (2012)

Workplace

• Canada’s Top Small & Medium Employers – “Top Employer 2025”
  
• BC’s Top Employers – “Top Employer 2025″
  
• Canada’s Top Small & Medium Employers – Top Employer 2024
  
• BC’s Top Employers – Top Employer 2024
  
• Canada’s Top Small & Medium Employers – Top Employer 2023

The Power of Our Commitments

Every recognition is a reminder of our responsibility: to innovate, to elevate the discipline of Impact Communications, and to inspire others to build a more inclusive, sustainable future.

Case Study: Carbon Engineering

• Client: Carbon Engineering (CE)
• Award: Gold – Best Global Issues Communications Campaign at the 2019 Stevie Awards

Challenge

CE possessed a groundbreaking technology: removing CO₂ from the air via its Direct Air Capture (DAC) system, but in 2019 the company was largely unknown beyond its R&D roots. Yulu was engaged to elevate CE’s international profile, establish it as a leader in carbon-capture at scale, and support its aggressive funding goals. 

Strategy

Yulu’s approach included:

• Identifying a timely hook: new research showing CE’s DAC cost < US $100 per tonne, crossing the threshold for cost-effective carbon capture
  
• Developing visual and PR assets: drone footage, TV interviews, showcasing the BC plant and the team
  
• Embargoing top-tier international media (Reuters, Bloomberg, Canadian Press, BBC, The Atlantic) to ensure high-impact launch day coverage
  
• Broad global distribution post-embargo across academic, trade, business and environmental media in 25+ countries 

Results

• On launch day: story featured in 150 media outlets including The Economist, The Atlantic, Globe & Mail, National Geographic, BBC World, The New York Times, Boston Globe
  
• Within first month: 400+ media features, reaching ~1.9 billion people across 25 countries
  
• Within five hours: story became the most-read on BBC World and top-rank on Reddit (65,000 votes, 2,700 comments)
  
• By Q1 2019: CE achieved its investment fundraising target of USD $68 million
  
• Long-term: Yulu continues work; by end of 2022 CE had 6,000+ media mentions annually 

Metrics

• ~1.9 billion people reached globally
  
• 400+ media features within first month
  
• 25+ countries covered; 30+ markets
  
• $68 M USD raised by Q1 2019
  
• Reddit engagement: 65,000 votes, 2,700 comments 

Creative Assets

• Drone footage (showing the DAC plant in BC)
  
• TV interview segments featuring CE leadership and technology
  
• Embargoed media release and high-profile placements (BBC, NYT, Reuters)
  
• Social-media and digital visuals illustrating the “fuel from thin air” narrative