Overview

Vice President, Social Impact PR

As Vice President of Social Impact at Yulu Impact Communications, Annalise Moore leads Yulu’s Social Impact Practice and oversees initiatives that drive meaningful change across sectors including social finance, consumer impact, corporate impact, and justice & equity.

With more than 15 years of experience in communications and branding across Australia, the UK, and China, Annalise is passionate about harnessing the power of brands to positively influence the communities they serve. Based in British Columbia, she works with organizations that want their communications to deliver measurable social and environmental impact, not just headlines.

Global background & sector experience

Before joining Yulu, Annalise honed her skills in London, supporting brand development for both startups and established companies. She then transitioned to Shanghai, where she directed integrated communications campaigns for international brands across the Asia-Pacific region, focusing on purpose-driven narratives tailored to diverse audiences.

Today, Annalise brings this global perspective to Yulu’s clients, advising impact-focused companies, nonprofits and foundations on how to use strategic communications to advance issues such as social finance innovation, ethical consumerism, climate action, and equity and justice.

Areas of focus

• Social finance & impact investing
• Consumer, CPG PR and corporate impact communications
• Justice, equity and inclusion initiatives
• Purpose-driven brand positioning and storytelling

Approach to social impact communications

At Yulu, Annalise is dedicated to helping clients build innovative brand strategies that cut through the noise, inspire action, and shift mindsets. Her expertise lies in developing creative, evidence-informed approaches that drive behavior change, whether that means moving people to support a new social finance product, adopt more sustainable habits, or champion equity-focused policies.

She partners closely with executive teams and in-house impact leaders to align communications with business strategy, ensuring that every campaign is grounded in authentic purpose and backed by measurable outcomes.

When she’s not championing social causes, Annalise can often be found exploring the natural beauty of British Columbia: hiking, snowboarding, or wild swimming in lakes and oceans. Time outdoors is where she recharges and finds inspiration for the stories she helps clients tell.

FAQ

What does the Vice President of Social Impact at Yulu do?
As Vice President of Social Impact at Yulu Impact Communications, Annalise leads Yulu’s Social Impact Practice, overseeing strategies and campaigns across social finance, consumer impact, corporate impact, and justice & equity to help organizations communicate their impact and drive meaningful behavior change.

What experience does Annalise bring to social impact PR?
Annalise has more than 15 years of global communications and branding experience across Australia, the UK, and China. Before joining Yulu, she supported brand development in London and led integrated communications campaigns for international brands in the APAC region, with a focus on purpose-driven storytelling.

Where is Annalise based?
Annalise is based in British Columbia, where Yulu’s headquarters are located, and she draws inspiration from spending time outdoors in the province’s mountains, forests, lakes and oceans.