Annalise Moore leads Yulu’s Social Impact Practice and oversees initiatives that drive meaningful change across various sectors, including social finance, consumer impact, corporate impact, and justice & equity. With over 15 years of experience in communications and branding across Australia, the UK, and China, Annalise is passionate about harnessing the power of brands to positively influence the communities they serve.

Before joining Yulu, Annalise honed her skills in London, supporting brand development for startups and established companies. She then transitioned to Shanghai, where she directed integrated communications campaigns for international brands in the APAC region, focusing on crafting purpose-driven narratives that resonate with diverse audiences.

At Yulu, Annalise is dedicated to helping clients create innovative brand strategies that not only cut through the noise but also inspire action and shift mindsets. Her expertise lies in developing creative approaches that foster social impact and drive behavioral change.

When she’s not championing social causes, Annalise enjoys exploring the natural beauty of British Columbia. Whether hiking up mountains, snowboarding down slopes, or wild swimming in lakes and oceans, she embraces every opportunity to connect with the outdoors.