Social Purpose Strategy: Embedding Brand Purpose for Impact & Growth
At Yulu, we help visionary brands define, activate, and amplify their Social Purpose – an enduring reason for being beyond profit. Our strategies go beyond campaigns or CSR; they embed purpose into your business model, guiding decisions, operations, and storytelling. Whether you call it a brand purpose, activism framework, or social impact blueprint, we help you chart a path to lead meaningful change and stakeholder engagement.
The Case for Brand Purpose
Consumers, employees, and investors increasingly expect brands to stand for something greater. A well-defined social purpose fuels strategic alignment, enhances recruitment and retention, builds brand equity, and creates measurable societal benefit. We partner with organizations ready to lead – not follow – in the purpose economy.
Our Process
Our Social Purpose Strategy process is built on five phases:
- Discovery – Stakeholder interviews, purpose workshops, and audit of current initiatives
- Benchmarking – Competitive and industry scans to identify best practices and white space
- Purpose Development – Crafting your purpose statement and impact pillars
- Integration – Aligning your internal systems, operations, and governance with your purpose
- Amplification – Strategic communications and storytelling to embed purpose publicly
This approach has supported leading brands like The Body Shop, where we developed their North American Activism Framework, and ALDO, where we facilitated a cross-functional taskforce to shape their sustainability and social impact strategy.
Our Services
- Stakeholder and employee engagement
- Benchmarking & competitive analysis
- Brand purpose statement development
- Social ambition definition and Theory of Change
- Activism framework design
- Strategic communications plan
- ESG alignment and impact assessment
- Internal systems & cultural integration
- Governance & partnership strategy
What makes a strong social purpose?
Your purpose should be:
- Aspirational, not just achievable
- Authentic to your brand and industry
- Inclusive and community-informed
- Measurable in both societal and business terms
- Embedded across departments – not siloed
- Built to evolve with your business
Let’s build something that lasts.
If you’re ready to lead with purpose – not just say the right things, but do them – we’re here to help. Yulu partners with courageous brands to build purpose strategies that are measurable, movement-worthy, and impossible to ignore. Whether you’re defining your brand’s social ambition for the first time or evolving a legacy, we’ll meet you where you’re at and take you further.
Let’s co-create a strategy that fuels impact, earns trust, and drives real change. Call or email us to set up a call at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.
