BC Schizophrenia Society
Case Study
#StandAgainstStigma Awareness CampaignOverview
At Yulu Impact Communications, we partner with nonprofits, advocacy organizations, and purpose-driven brands to address some of society’s most urgent challenges: public health inequities, addiction, substance use, and mental health. Through strategic storytelling and impact communications, we help our partners dismantle stigma, amplify evidence-based solutions, and advance equity in healthcare systems.
Why Mental Health, Addiction & Substance Use PR is essential
Mental health, addiction, and substance use crises are among the most pressing public health issues of our time. From Canada’s toxic drug crisis to systemic underfunding of mental health supports, inequities persist across populations and communities. Communications play a critical role in:
- Reducing stigma around mental illness and substance use
- Amplifying voices of people with lived experience
- Building trust between institutions and communities
- Driving public engagement and fundraising for critical services
- Shaping narratives that influence policy and systemic change
At Yulu, we believe stories can save lives. By placing impact at the heart of every campaign and strategy, we help organizations engage audiences with authenticity and urgency.
Our Services
- Public health C2A campaign development & execution
- Addiction & substance use awareness communications
- Mental health stigma reduction campaigns
- Fundraising & donor engagement communications
- Stakeholder & rightsholder engagement strategies
- Thought leadership, op-eds, and advocacy
- Media relations & influencer engagement
Our Process
- Discovery & Insights – Landscape research, stakeholder interviews, and message testing
- Narrative Development – Building evidence-based, stigma-free messaging frameworks
- Community Engagement – Strategies rooted in trust, accessibility, and equity
- Campaign Execution – Media relations, digital strategy, influencer engagement, creative campaigns
- Impact Measurement – Reporting on reach, engagement, and systemic outcomes
Relevant Work
- Community Action Initiative – Toxic Drug Crisis Toolkit
Equipping communities with resources to respond to B.C.’s toxic drug crisis through accessible, evidence-based communications. - BC Schizophrenia Society – Holiday Fundraising Campaign
Raising critical funds and awareness through a creative campaign that humanized mental health challenges. - BC Schizophrenia Society – #StandAgainstStigma
National awareness campaign challenging harmful stereotypes and empowering lived-experience voices. - Canadian Mental Health Association – PR Campaigns
Strategic media relations and communications supported in amplifying CMHA’s mission and national initiatives. - CMHA Recovery College
Elevating peer-to-peer, community-based learning as a model for accessible mental health support. - Raw Beauty Co.
Challenging beauty standards and promoting mental wellness through impactful media campaigns.
Related Case Studies
Canadian Mental Health Association | PACT
Canadian Mental Health Association | Recovery College
Community Action Initiative
Let’s Work Together
Looking to reduce stigma, strengthen equity, and mobilize action around mental health, addiction, and substance use? Call or email us at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.