Paid Media & Advertising Services

Strategic Campaigns That Cut Through the Noise, Drive Results, & Deliver Impact

At Yulu, we harness the power of paid media to amplify the reach of purpose-driven campaigns. We don’t just buy ad space—we design human-centered strategies that reflect your values, resonate with your audiences, and move the needle on social and environmental change.

Why Yulu?

In a media landscape crowded with noise, Yulu stands apart for how we integrate paid advertising with earned, owned, and shared communications. We take a hyper-targeted, data-informed approach to digital marketing, grounded in local relevance.

Whether you need to educate, inspire, or activate your audience, we build ad campaigns that meet them where they are—emotionally, demographically, and geographically.

Our Process

Human-First – Every campaign is rooted in narrative and equity-focused messaging.
Hyper-Targeted – We deploy geo-specific and psychographic targeting for precision.
Data-Driven – Constant monitoring ensures we optimize for ROI and impact.
Mission-Aligned – As a B Corp, we prioritize values-based work and responsible media practices

Our Paid Media Services

Targeted Digital Advertising
From Google Ads Meta campaigns and hyperlocal radio, we design cross-channel strategies that drive impressions and action. We specialize in community-informed targeting, ensuring messaging lands with the people who matter most.
Impact Campaigns on Social
We plan and place paid social campaigns across Meta, LinkedIn, X, and YouTube that generate reach, conversions, and local relevance with every ad dollar spent.

Creative Development & A/B Testing
We develop platform-optimized creative and messaging variations to test, learn, and continuously improve performance.
Campaign Reporting & Optimization
We track, analyze, and optimize continuously to reduce cost-per-click, boost engagement, and ensure your campaign delivers measurable outcomes.

Relevant Work

We’ve partnered with purpose-driven brands to make sure the right people see the right message at the right time.

Lightstar Renewables
Yulu led a full-spectrum digital campaign targeting rural U.S. communities with paid media tailored to diverse political and cultural values. We designed 19 state- and sector-specific landing pages generating 2M+ impressions and 25K+ page clicks across Google Ads and garnered nearly 500K impressions on Facebook.
BC Schizophrenia Society – Holiday Appeal Campaign
Yulu managed the end-to-end creative, production, and advertising execution of BCSS’s 2023 year-end fundraising campaign. The paid media component included a compelling video spot and a robust Meta ad campaign that reached over 430,000 people and generated over 1,500 clicks to the donation page. The ads complemented an earned and organic push, together raising more than $115,000, representing a 155% increase from 2022.

Ready to Activate Your Audience?

We partner with purpose-driven brands to make sure the right people see the right message at the right time. If you’re ready to elevate your campaign with values-based advertising, let’s talk. Call or email us to set up a call at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.