Orbital Materials

Orbital Materials is a deep-tech startup using artificial intelligence to accelerate the design of advanced materials for climate solutions – from carbon capture to data center decarbonization. The company’s proprietary AI platform, Orb, has drawn acclaim from The Economist and C&EN Magazine, and secured partnerships with AWS, Nvidia, and Civo.

Challenge

Orbital Materials emerged from stealth mode with a highly technical offering and needed to communicate its impact in a way that resonated across sectors – from climate tech and AI to enterprise investors and energy stakeholders. They turned to Yulu to elevate their visibility, translate their innovation for mainstream audiences, and become a recognized leader in AI-powered decarbonization.

Strategy

Yulu designed and executed a bold Impact Communications strategy that combined deep stakeholder engagement with a comprehensive earned, shared, and owned media rollout:

• Conducted 11 stakeholder interviews to define narrative and voice
• Benchmarked the competitive landscape to guide positioning
• Created an integrated communications roadmap spanning earned, shared, and owned media
• Launched Orbital’s AI model “Orb” with top-tier media and social support
• Announced high-profile partnerships under embargo to drive exclusive coverage
• Activated media contacts across climate, tech, AI, and energy verticals
• Built a social media presence from the ground up, emphasizing thought leadership and engagement

Services Provided

• Strategic narrative development
• Media relations (1,475+ pitches, 180+ media placements)
• Press office and media training
• Stakeholder engagement
• Social media strategy, content creation, and management
• Awards and speaking opportunities
• Campaigns for investment, partnerships, and product launches

Results & Impact

Yulu’s work helped elevate Orbital Materials from a niche innovator to a go-to voice in climate tech – building visibility, credibility, and momentum ahead of their next fundraising stage. Highlights include:

• 909% increase in media exposure YoY
• 180+ media hits, including The Economist, TechCrunch, Reuters, Carbon Pulse, and Forbes Mexico
• 15 top-tier interviews secured with outlets like The Economist and Bloomberg
• 42 new journalist relationships built across global media
• 3,060+ new followers and 4,097 engagements across LinkedIn and X
• 6.7% average social engagement rate
• Syndications across 60+ global outlets including Yahoo!, MSN, and Market Screener

Let’s Work Together

Looking to amplify your innovation and secure top-tier environmental PR media coverage? Call or email us to set up a call at environment@yulupr.com or +1 604-558-1656. Let’s build something impactful together.