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How to respond to a nasty posting on your Facebook page

A nasty posting on a company’s Facebook wall is not exactly an ideal situation – But if it does happen, you want to be prepared. We’ve decided to share with you five tips on how to respond to a nasty posting on your Facebook wall. If it’s too nasty, delete it – Unless the comment is relevant (and constructive) criticism, shared in a thoughtful way that contributes to conversation, delete. […]

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Writing a News Release – Tips and Techniques (Part II)

Let’s be honest, press releases are a bit antiquated…in fact, we’ve only had to write about five in the last year and we’re a PR agency. The fact is, there will always be those clients who need them for stakeholders and such so even if your intention is not to share it with the media, you still need to know how to write one. All said, some of you may […]

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How to Identify a News Story

We recently did a post on Writing a News Release. We want to expand on the first step: How do identify a news story. See below for a video we’ve created and also for some tips we’ve outlined in text! [video_vimeo video_id=”41218313″] The following are the five basic factors that determine whether or not a story is news worthy. A story should satisfy at least two. It’s important to consider […]

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The Art of the Media FAM Trip

Here at Yulu PR, we understand that some stories are better understood if experienced. In this post we’d like to share a tool we use to implement the “you gotta see it to believe it” philosophy – the FAM trip….or FAM tour, press tour, etc. What is a FAM trip? A familiarization trip, often referred to as a FAM trip, is a tour offered to media on behalf of an […]

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“Don’t call me a mommy blogger!”

How PR Professionals Can More Effectively Connect with Mom Bloggers – By Jessica Van – Yulu’s Aspiring Changemaker With growing influence on the web and social media, mom bloggers are increasingly targeted by marketers and PR professionals seeking an ‘in’ into the lucrative mom market. We contacted some of Canada’s most established mom bloggers for their input on how PR professionals can effectively engage them. Here’s what they said. Christine […]

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#Twitpitch

Here at Yulu Public Relations, we work hard at making sure we’re successful at pitching our clients’ stories and we use whatever tools necessary to make it happen. We’d like to share an avenue that we have found to be rather convenient, while also garnering great media results for our clients – the Twitpitch. What’s a Twitpitch? A Twitpitch is the shorter, 140-characters or less, cousin to the regular pitch. […]

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Education vs. Experience

At Yulu Public Relations, we get a lot of students asking us questions about the public relations industry. The most popular question: What level of education is necessary to succeed in the public relations field? Is education more important, or is experience more valued? We have decided to tackle the education vs. experience debate and share with you our opinions. Here is what Melissa, our Co-Founder and Principal, has to […]

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Making BIG things happen in small places – Yulu’s Interior Design Project

At Yulu Public Relations, we believe a beautiful and creative work environment inspires beautiful and creative work. That is why when we signed the lease to our Granville Island office suite, we recruited the services of Katie Schomaker, interior designer and owner of Katie Kovets. Katie has a reputation for designing spaces to be “smart” and functional. We knew that when working with a 300-square-foot space, a designer who specializes […]

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Eco-Fashion Week: Vintage is the New Couture

We were recently invited to Vancouver’s Eco-Fashion Week by a friend – Felix Tavira of yukiandbee.com.  Felix embraces the ‘garage glamorous’ trends of today. Me on the other hand, well I’d never been to a fashion show, so naturally, I was nervous about what to wear. Luckily I found a beautiful dress, made of eco-friendly Tencel silk, and  was off to opening night. Although Eco-Fashion is a far cry from Felix’s everyday statement picks, […]

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CLIENT NEWS: ZAG CEO Heads to Everest

CLIENT NEWS: ZAG CEO Heads to Everest We want to share the story about one of our clients Zag Group; on the eve of a huge product launch, the 30-year-old Vancouver native will leave his company for two months to scale Mount Everest. Steve funds the climb and his equipment himself therefore all funds raised from the trip will go directly to charity. Beyond raising money for charity, Steve hopes that […]

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The #Kony2012 Campaign’s Successful Tactics

With nearly 80 million views in less than two weeks, it’s undeniable that the Kony 2012 video has been a social media success. Let’s look at some of the approaches Invisible Children used that helped catapult it into the spotlight. Positive messaging: The video opens with simple human connection. The birth of a child, pride in parenthood, and a friendship is the opening platform. And, although the video is meant to bring […]

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Yulu Careers

Yulu Public Relations is always happy to hear from talented PR professionals who might be interested in joining our team of impact storytellers. Currently, we are seeking someone with a BIG personality to fill our three-month communications internship position at our creative Vancouver public relations agency. We’re looking for someone with the “no task is too big or too small” mentality. Our intern will handle everything from media list creation to writing and pitching. This is a […]

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Welcome Our Newest Storyteller: Saschie MacLean

Yulu Public relations is pleased to introduce you to a new face at the Yulu offices: Saschie MacLean. After starting her education at Simon Fraser University with the intention of pursuing medicine, Saschie soon found herself wanting to trade in her lab coat for a laptop and focus on writing. Realizing that she wanted a career in public relations, she enrolled into Kwantlen University’s Public Relations program and topped off […]

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Eco Fashion Week Vancouver – Part 1

To launch our week-long blog series on Eco Fashion Week Vancouver, we spoke to California designer Linda Wong, co-founder of The Battalion. Wong creates modern, edgy, comfort driven clothes, crafted for the woman who is never satisfied with being mainstream, a true bohemian with an eternal quest for personal style. All of the products she designs are made with a perceptive eye, relentless taste and a mission: to make our […]

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Welcome Our Newest Storyteller: Ashley Letts

Yulu Public Relations is pleased to introduce you to a new face at the Yulu offices: Ashley Letts. We feel that her imagination, experience and attitude are a great addition to our creative team. Not to mention, she bakes a mean loaf of banana bread. Ashley has worked with several non-profit organizations organizing social media campaigns and research projects. During the 2010 Olympic Winter Games, she worked for Olympic Broadcasting […]

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Yulu has a new postal code

  Barely into the new year, we already have so much news to share. For starters, in late 2011, Yulu Communications and Yulu Marketing became sister affiliate companies. This change means great things for both parties: we will continue to collaborate on powerful campaigns when the opportunities present themselves but aside from that, Yulu Communications will dedicate 100 per cent of its time to developing and executing memorable PR campaigns. […]

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Christmas on schedule for December 25, 2011

FOR IMMEDIATE RELEASE The North Pole – (December 7, 2011) – After a year of worry and trepidation in the North Pole, Santa Claus announced in a news conference today held by Yulu PR, that Christmas is still going ahead as planned. The decision comes after a series of setbacks including a strike by elf workers on the toy line and the unexpected sinking of part of Claus’ workshop due […]

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