Media Training: The Power of Preparedness
Yulu offers tailored media training workshops that equip company spokespeople with the tools, confidence, and strategic storytelling skills to engage with media effectively. Our training is purpose-built for leaders and organizations advancing social and environmental impact, with content tailored to reflect each organization’s voice, values, and mission.
Whether you’re addressing the media for the first time or preparing for a national campaign launch, confident and credible delivery can shape how your message is received. Our media training helps leaders navigate high-stakes interviews, manage tough questions, and drive their message home with clarity, authenticity, and impact.
Our Process
- Pre-Training Survey: Customized questionnaires to assess participant interview experience levels, media history, and key goals.
- Workshop Delivery: Interactive sessions (virtual or in-person) led by senior trainers with journalism and PR backgrounds.
- Realistic Practice: On-camera mock interviews, media roleplay, and personalized feedback sessions.
- Post-Training Reports: Individualized feedback to help spokespeople build on strengths and refine their media approach.
Our Services
- Half-day or full-day workshops for executives, advocates, brand ambassadors, and spokespeople
- Custom coaching for industries ranging from social justice and environmental issues, to housing, health, government, and CPG sectors
- Key message development and soundbite delivery techniques
- Interview strategy for broadcast, print, and digital media
- Issues and crisis interview preparation
- Equity-centered media coaching and trauma-informed journalism readiness
Relevant Work
We have trained spokespeople across sectors including health equity, housing and homelessness, environmental advocacy, Indigenous governance, public policy, education, philanthropy, and more. Our sessions are rooted in inclusive communications practices and delivered through a social impact lens. Due to confidentiality, we do not publish client names for this service.
Let’s Work Together
Looking to build confidence in media interviews, refine your messaging, or prepare your team for high-stakes conversations? Call or email us to set up a call at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.