Media Relations & Public Relations Agency
Earned media strategies that build trust, shape narratives, and drive measurable impact.
Yulu is a North American public relations agency that helps purpose-driven organizations secure meaningful earned media. In a world of fleeting attention and heightened skepticism, visibility without credibility is a reputational risk. We secure thoughtful, values-aligned coverage that builds unshakeable stakeholder trust and drives real-world outcomes.
Whether you are launching a category-defining climate technology, navigating complex regulatory scrutiny, or scaling a mission-driven consumer brand, we craft evidence-based pitches that resonate with top-tier journalists across Canada, the United States, and globally.
What is Media Relations?
Media relations is the strategic practice of engaging with journalists, editors, and producers to share your organization’s story through earned media.
As an impact communications firm, Yulu ensures your media strategy goes beyond one-off hits. We focus on accurate, context-rich storytelling that supports your long-term reputation, shifts public dialogue, and advances your broader policy or business objectives.
What Yulu Delivers
Yulu provides end-to-end media relations and press office support, including:
- Proactive media outreach and global press office management
- Strategic communications planning and narrative development
- Thought leadership and executive visibility through op-eds and expert commentary
- Crisis communications and issues management for high-stakes media response
- Media training and spokesperson preparation
- Newsjacking and rapid response to insert your brand into timely cultural and policy moments
Relevant Case Studies
Claris Companion
Greyston Bakery
World Housing
Our Approach
Yulu’s approach to media relations is strategic, relational, and grounded in accountability:
- Credibility over hype: We pitch stories backed by evidence and lived experience, entirely avoiding performative claims and greenwashing.
- Relationships that matter: We leverage deep, established relationships with top-tier North American and international journalists across business, climate, social impact, and consumer beats.
- Integrated PR: Media relations does not happen in a silo. We ensure your earned media works seamlessly alongside your social media strategy and impact programming for a surround-sound effect.
- Systems-level thinking: We understand how narrative shapes power and policy, bringing an equity and justice lens to every pitch we send.
Who This Service Is For
Yulu’s media relations expertise is trusted by organizations navigating complex, high-accountability environments:
- Purpose-driven consumer (CPG) brands seeking credible category leadership
- Environmental and sustainability organizations needing to translate complex climate science into mainstream news
- Certified B Corporations and Social Enterprises scaling their impact and visibility
- Nonprofits, foundations, and advocacy groups driving issue awareness and mobilizing public support
Media Training Expertise
We prepare leaders and spokespeople to feel confident and compelling in front of the media. Our media training sessions, offered as half-day or full-day workshops, cover:
- What qualifies as “news” and how reporters work
- Developing and delivering key messages
- Techniques for strong, quotable soundbites
- Handling tough questions and crisis scenarios
- Strengthening presentation and speaking skills
Learn more about Yulu’s media training services.
Let’s Build Your Narrative
If your organization needs a public relations partner who knows how to turn your purpose into a story the world needs to hear, we would love to connect. Email hello@yulupr.com or call +1 604-558-1656.
Media Relations FAQs
What is the difference between earned media and paid media?
Earned media is organic coverage secured through relationship building and strategic pitching to journalists. Because it is vetted by a third-party editorial team, earned media carries significantly higher public credibility and trust than paid advertising or sponsored content.
Can Yulu serve as our North American press office?
Yes. We frequently act as the Canadian or North American Agency of Record (AOR) for global organizations. We handle day-to-day media inquiries, proactive outreach, and cross-border narrative alignment.
Do you guarantee media placements?
No credible PR firm can guarantee specific earned media placements, as final editorial decisions always rest with the journalists. However, our proven track record of securing top-tier global coverage is the direct result of our rigorous, evidence-based pitching strategy and deep media relationships.
How do you measure media relations success?
We integrate our impact measurement services to look far beyond simple impression counting. We track narrative shifts, share of voice, credibility gains, and alignment with your specific business and social impact objectives.