Yulu’s 2025 Benefit Report

Presenting Yulu Impact Communications Benefit Report 2025

 

Dear Partners and Allies,

As we step into a new year, we’re reflecting with deep appreciation on the people and partnerships that made 2025 one of meaningful progress, despite a backdrop that has been challenging for many. If there’s one thing this year reaffirmed, it’s that impact work is at its strongest when it’s shared.

That’s why we’re proud to present Yulu’s 2025 Benefit Report.

Every year, this report serves as both a marker of our commitments as a registered Benefit Company and as a testament to what can be achieved through purpose-driven communications. It highlights the work of organizations that continue to shape a more just, sustainable future, and the collective momentum our industry is building to meet the moment.

Across cultural, economic, environmental, global, and industry impact, our team had the privilege of supporting initiatives that are shifting narratives, strengthening communities, and solving pressing global issues. This year’s report includes:

• Cultural Benefit: Five years of the Audible Indigenous Writers’ Circle, now with 100+ emerging writers supported, alongside hosting its first-ever in-person gathering, an important milestone in advancing equity in storytelling.
• Economic Development: Campaigns that accelerated ethical tourism and advanced community financing for affordable housing.
• Environmental Impact: Strategic communications that amplified innovations in verified restoration, climate tech, conservation, and nature-based solutions, reaching global audiences and driving credibility for science-backed action. This was paired with advancing environmental justice (a long-dreamed-of focus area) through partnering with the Global Alliance of Green and Gender Action.
• Global Relief: Storytelling that brought accountability to illicit e-waste markets, and deepened awareness of locally-led resilience efforts around the world.
• Industry Benefit: A continued commitment to raising the bar for transparency and ethics in communications, from launching our Ethical AI Policy to contributing thought leadership at Web Summit, NYC Climate Week, and other influential stages.

 

None of this work would be possible without our team, whose dedication to impact storytelling continues to inspire us, and without you: our clients, collaborators, and community, who entrust us with missions that truly matter.

As we head into 2026, we’re leaning into optimism. Not the blind kind, but the intentional, strategic optimism that fuels progress. We look forward to another year of amplifying ideas that move industries, communities, and systems forward.

Here’s to purpose, partnership, and an even more impactful year ahead.

With gratitude,
The Yulu Team

Cultural Benefit: celebrating diverse cultural backgrounds and supporting practices related to promoting justice, equity, diversity, and inclusion

 

AUDIBLE

This year marked five years of the Audible Indigenous Writers’ Circle, an initiative strengthening cultural representation and advancing equity in storytelling. Since launch, the program has supported 101 emerging First Nations, Métis, and Inuit writers with more than 1,224 hours of mentorship, 70 workshops and firsthand learning experiences, 19+ published works or book deals signed by participants, and $145,500 in unrestricted funding. Together with Audible, we also introduced the program’s first in-person gathering in 2025, uniting participants, mentors, and community leadership in Vancouver. This milestone deepened creative connection and reinforced the program’s powerful role in nurturing Indigenous voices.

COMMUNITY ACTION INITIATIVE

Working with Community Action Initiative, Yulu co-created culturally rooted engagement toolkits that honoured lived experience and supported regional teams in responding to the overdose crisis. These toolkits are now in use across B.C. to strengthen local advocacy, engage decision-makers, and build momentum for harm reduction policies rooted in community wisdom. 

UNIVERSITY OF CALGARY

Partnered with educators at the University of Calgary to develop the Indigenous Research Circle: a first-of-its-kind digital space that showcases Indigenous-led, community-based research and offers meaningful, evolving opportunities for learning and connection. This platform creates a foundation for ongoing student engagement, research partnerships, and ethical research guidance for non-Indigenous allies.

 

Economic Development: promoting and advancing the economic success of businesses doing good for the world 

 

TRADITIONAL MEDICINALS

Yulu worked with Traditional Medicinals to deepen its connection with Canadian consumers by elevating herbal education, women’s wellness, and purpose-led sourcing. Through national wellness features that reached over 10M Canadians and community-centered impact gifting, we advanced accessible, plant-based health guidance and strengthened the brand’s role as a trusted leader in holistic wellness across the country.

INTREPID TRAVEL

Yulu worked with global leader Intrepid Travel to craft a purpose-driven influencer campaign that demonstrated what ethical tourism looks like on the ground, reshaping perceptions of group travel in North America and inspiring action.

CANADIAN REAL ESTATE ASSOCIATION

Partnered with Canadian Real Estate Association to launch its REALTORS Care® Days Impact Report, which not only documents the outcomes of a coordinated national initiative.

B LAB PODCAST

Yulu helped B Lab US + Canada elevate the launch of Get Down to Business: The B Corp Podcast, through a comprehensive promotion strategy. Our work spanned two thought leadership pieces, media placements, and amplification across YouTube and Meta to expand reach and reinforce the podcast’s role in advancing the B Corp movement.

B LAB US & CANADA

Through our work with B Lab US + Canada, Yulu supported the launch of B Lab’s new standards with a cross-regional media strategy, securing meaningful coverage that elevated the bar for purpose-driven businesses. We strengthened thought leadership for B Lab’s leaders and activated strategic moments like New York Climate Week and Fashion Week, amplifying the visibility, credibility, and economic momentum of enterprises leading with impact.

COMMUNITY SAVINGS CREDIT UNION

Yulu developed a clear brand narrative and architecture rooted in Community Savings’ ethos, creating a unified story that elevated its diverse aims; Aria for Persian and Farsi-speaking communities, AnXin for Chinese-Canadian and Chinese-speaking members, and its cannabis banking division. This work strengthened understanding of the benefits of credit unions among communities often overlooked by traditional financial institutions.

CONSULTANTS FOR IMPACT

Working with Consultants for Impact, Yulu helped mobilize a global network of high-performing consultants to pivot their expertise toward solving the world’s most pressing challenges, from climate and global health to AI governance. Through targeted thought-leadership positioning and a focused media visibility strategy, we helped CFI break into influential circles across social impact, entrepreneurship, consulting and mission-driven business.

TAPESTRY COMMUNITY CAPITAL

Yulu demonstrated the power of community finance to accelerate affordable housing solutions by supporting six housing developers announce new campaigns, acquisitions, and major funding milestones, strengthening the overall narrative for how community bonds unlock meaningful social infrastructure. Collectively, these initiatives represent more than $40M in community-driven capital and a compelling proof point that social investments can meaningfully expand access to housing.

PROJECT ZERO INCUBATOR

As a judge for the Project Zero Incubator by Synergy Foundation, Yulu’s Account Director Jayney Davidson lent her strategic communications and impact-measurement expertise to support early-stage circular-economy ventures. Her role helped surface and evaluate innovations advancing circularity, low-carbon materials, and community-centered climate solutions.

 

Environmental Impact: measuring and monitoring environmental impact

 

NATURE TRUST OF BC

We advanced The Nature Trust of BC’s mission by facilitating two significant fundraising announcements, earning 19 media placements to accelerate efforts to protect and conserve threatened land in perpetuity.

ORBITAL MATERIALS

Through our partnership with Orbital Materials, Yulu amplified its breakthrough solutions for decarbonizing data centers, driving 180+ media placements and a targeted social strategy that expanded its audience by more than 3,000 engaged followers. This momentum helped position Orbital as a leading force in shaping a more efficient, climate-aligned future for digital infrastructure.

FUNGA

Yulu supported Funga in strengthening its foundation as a credible nature-based climate solution by conducting rigorous benchmarking research and developing clear, accessible narratives on sustainable forestry, land stewardship, and carbon benefits. By elevating landowner insights and correcting industry misconceptions, we supported with informing buyer confidence, and advanced broader understanding of fungal-driven climate and biodiversity solutions.

SPUN

Yulu continued our work with SPUN to elevate the global importance of mycorrhizal fungi by shaping a science-forward narrative that underscored their role in climate resilience, biodiversity protection, and ecosystem health. Through targeted, advance outreach, expert guidance on release strategy, and high-value media conversations, we strengthened public understanding (reaching an audience of 250M+) of this critical underground network, supporting global scientific collaboration and more informed environmental decision-making.

VERITREE

Yulu helped veritree advance transparent, measurable restoration by elevating its nature-tech innovations and real ecological outcomes. Our strategic storytelling and thought leadership efforts grew media reach by 144% and mentions by 454%, securing 35 earned placements to strengthen veritree’s position as a trusted authority in verified restoration and accelerate the adoption of science-backed climate solutions.

WWF CANADA

Yulu helped WWF-Canada grow Climb for Nature’s fundraising and participation base by pairing creative awareness moments with compelling human stories. Through 27 media placements and support by paid and in-kind influencers, our campaign reached an audience of 20M+. This multi-channel momentum deepened conservation education, expanded donor engagement, and strengthened WWF-Canada’s capacity to drive long-term wildlife protection nationwide.

BLUE FORCE ENERGY

Yulu deployed strategic communications that showcased BlueForce Energy’s fleet-electrification solutions and quantified their role in lowering emissions. Through data-led storytelling, targeted media outreach, and announcement-driven visibility, we helped secure 26 earned placements, reaching an audience of 76M+. This momentum elevated BlueForce’s credibility and advanced public understanding of its decarbonization impact.

ONE ATMOSPHERE

Yulu’s Managing Director Charlotte Gilmour joined One Atmosphere as an advisor, guiding North American climate tech companies into expansion across the ASEAN region. Her strategic insight on market-entry, regulatory landscapes and cross-border partnerships strengthens our commitment to scaling environmental innovation globally.

Global Relief: engaging in solutions around social justice, human equity, sustainability, education, and other global issues. 

 

BAN

Yulu amplified the Basel Action Network’s (BAN) landmark investigation “Brokers of Shame: The New Tsunami of American e-Waste Exports to Asia”, shining a global spotlight on the illicit e-waste trade and its human and environmental impacts. Through strategic media relations that resulted in 355 earned mentions and a reach of over 122M, we helped elevate BAN’s call for greater transparency and accountability across the electronics recycling industry. 

GAGGA

Yulu helped GAGGA step into a new era of visibility by building a cohesive narrative and a full suite of strategic communications assets. From narrative refinement and campaign development, to brochures, toolkits, and case studies for GAGGA’s 10-year milestone, we equipped the alliance with the communication materials needed to catalyze funding for women-led, community-rooted climate action. 

FOOD FOR THE HUNGRY

With Food for the Hungry, we helped bring global attention to the people and communities experiencing the frontlines of climate stability in the Philippines and displacement in Uganda. This deepened recognition of FH’s locally-led solutions and impact, and mobilized greater support for communities driving systems-level resilience.

Industry Benefit: striving for more transparency and ethical business practices within the communications industry as a whole

 

YULU

Recognized for the third year running as one of Canada’s Top Small and Medium Employers, as well as one of BC’s Top Employer, for our maternity and parental leave policies, emergency child care stipend, employee referral bonuses and matching RSP contributions.

We raised the bar for our industry by launching our Ethical AI Policy and publishing a practical guide for others to follow, demonstrating our commitment to transparency, accountability and human-centred communications.

Celebrated 10 years as a certified B Corp, reaffirming our commitment to meeting the highest standards of verified social and environmental performance, accountability, and governance.

This year, we brought the conversation on purpose-driven, transparent communications to some of the industry’s most influential stages, including Web Summit, Climate Action Day, PNW Climate Week, the Canadian Investor Relations Institute, and B Local. By contributing thought leadership across these convenings, we helped shape a more ethical, accountable standard for how organizations communicate their impact and engage stakeholders.

IMPACT COMMUNICATIONS INSTITUTE

This year, we strengthened the communications industry’s commitment to transparency and ethical practice by convening leading voices through the Impact Communications Institute. Our ten Impact Councils, including a standout session with Axios strategist Eleanor Hawkins, drew more than 300 attendees and industry-high engagement. Through our monthly newsletter, The Agenda, we consistently equipped practitioners with insights to navigate an increasingly volatile landscape responsibly.