Yulu’s Artificial Intelligence (AI) Policy
At Yulu Impact Communications, we believe in the responsible and intentional use of artificial intelligence (AI) to support our mission of advancing social and environmental progress through strategic communications. AI is a tool, not a replacement, that enables us to work more efficiently so we can deepen our impact for clients. We use AI with caution, care, and an unwavering commitment to human judgment and ethical storytelling.
Equity & Access
We recognize that the development of AI technologies has often excluded communities of colour, Indigenous Peoples, and other equity‑seeking groups. Yulu is therefore committed to understanding and addressing bias in AI tools. We will apply an equity lens critically, transparently, and with the goal of making ethical communications more accessible and impactful.
Transparency & Attribution
Whenever AI is used in our work – whether for ideation, drafting, or research – its involvement must be transparent to internal and external stakeholders and rights‑holders. No AI‑generated content will be published or presented to clients, the media, or the public without the active involvement, review, and approval of at least two Yulu team members. We do not tolerate plagiarism, nor do we support the uncredited use of AI‑generated content. If AI plays a material role in content development, that contribution must be noted in our working files or client notes.
Human‑Centred Communications
AI can support our process, but it cannot replace the strategy, integrity, and lived experience that our team brings to the table. All final content must reflect the voice, values, and vision of the human author or client. Our standards for accuracy, tone, and cultural context remain unchanged. No AI‑generated content will be used in client deliverables, Yulu‑branded materials, or media outreach without human editing and oversight.
Privacy & Protection
Yulu team members must:
- Protect confidential and client information when using AI tools;
- Always use private, closed AI tools, and never enter personal, sensitive, or proprietary data into open platforms (see list of private vs. open platforms below);
- Use placeholder language when prompting tools;
- Verify the data‑privacy standards of any AI platform before use.
We will continue to monitor and adapt our practices as technology evolves to safeguard our data, client relationships, and professional ethics.
A Living Commitment
This policy reflects Yulu’s values today and will evolve. We are committed to learning, questioning, and improving how we use AI in ways that uphold our B Corp mission and meet the moment responsibly. Furthermore, Yulu is committed to tracking the carbon footprint and other environmental impacts of our AI usage and offsetting these emissions annually.
As communicators, our power lies in how we tell the truth, build trust, and create meaning. No technology will ever replace that.
This Privacy Policy describes how Yulu Public Relations Inc. collects, uses, stores, processes, and shares your information in relation to this website.
Yulu’s Privacy Policy
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Contact us
Questions? Get in touch.