Social Media Services & Digital Strategy

We bridge the gap between online engagement and real-world impact. Yulu’s digital strategy team helps purpose-driven organizations build meaningful relationships through thoughtful, intentional digital communications. From social media strategy to online advertising and SEO, we design digital programs that connect your values with your audiences — and turn engagement into action.

Why Digital Strategy Matters

In today’s hyperconnected world, your digital presence shapes how people see, trust, and support your brand. Whether you’re amplifying a campaign, launching a new initiative, or responding to real-time events, your digital voice needs to be clear, consistent, and aligned with your values.

Done right, digital platforms don’t just broadcast — they build community. Our role is to help you harness that power with authenticity.

Our Process

We apply our proven five-step approach:

  1. Humanize your brand
  2. Find and define your community
  3. Listen to what matters
  4. Engage with purpose
  5. Measure what drives impact


We also ensure continuity across all channels — so your brand voice is aligned, no matter where it shows up.

Services

  • Social Media Strategy & Playbooks
  • Content Development & Community Building
  • Influencer & Rightsholder Engagement
  • Digital Advertising (Google, Meta, LinkedIn)
  • Online Reputation Management & Social Listening
  • Campaign Analytics, Reporting & Optimization
  • SEO & SEM Strategy for Purpose-Led Brands

Relevant Work

We’ve designed and executed digital campaigns for brands like Equality Fund, Canadian Mental Health Association North and West Vancouver, and the BC Schizophrenia Society, helping them build community, elevate activism, and amplify their mission online. 

Let’s Work Together

Looking to build digital strategies that actually move people? Call or email us to set up a call at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.

View our other areas of expertise.