At Yulu Impact Communications, we believe that impact is only as powerful as it is measurable.
Our Impact Measurement & Assessment services empower organizations to define, measure, and amplify their social and environmental outcomes.
Grounded in our B Corp-certified standards and Theory of Change methodology, we embed measurement into the DNA of every program we design, from strategy inception to post-campaign reporting. Whether you’re launching an activism strategy, building a social purpose framework, or seeking to advance your organization’s positive impact or commitments, our team ensures your progress is credible, data-driven, and aligned with global best practices.
We draw from best practices highlighted in our Measuring Business Impact guide, our Impact Program Development methodology, and campaign learnings from sectors such as sustainable beauty to ensure our approach is both rigorous and sector-relevant.
The Case for Measuring Impact
In an era of greenwashing and purpose fatigue, organizations must demonstrate proof of progress. Impact measurement is more than a reporting tool – it’s a strategic advantage. It enables you to:
- Show rightsholders and stakeholders that your programs deliver real-world change.
- Benchmark progress against UN Sustainable Development Goals and industry standards.
- Identify gaps and opportunities for greater systemic impact.
- Strengthen credibility in media, policy, and investor circles.
Our Process:
Our approach combines quantitative metrics (e.g. emissions reduced, households served, policies changed) with qualitative insights (e.g. stakeholder sentiment, community feedback), aligning measurement with the outcomes that matter most to your stakeholders.
- Baseline Impact Assessment
We begin every engagement with a Pre-Discovery Impact Assessment to map your organization’s current social, environmental, and governance performance. Drawing from our B Impact Assessment experience, we evaluate policies and programs to identify strengths and opportunities. - Theory of Change Framework
We co-develop a custom Theory of Change model with your team: a visual and strategic roadmap that connects your long-term goals to measurable outcomes. This framework becomes your guiding star, ensuring every activity ladders up to your desired societal or environmental change. - Embedded Measurement in Strategy
From the moment we design your campaign or program, we integrate KPIs and proxy metrics to track short-, mid-, and long-term impact. These metrics are tailored to your goals, whether that’s reducing emissions, improving community health, or influencing policy. - Ongoing Tracking & Reporting
We track performance quarterly, adjusting tactics as needed. Each year, we produce a comprehensive Impact Report, a data-rich, stakeholder-friendly document that showcases your progress, outcomes, and lessons learned.
Our Impact Measurement Services:
- Baseline social & environmental impact assessments
- Theory of Change workshops & mapping
- Development of KPIs and proxy metrics
- Stakeholder and rightsholders interviews & benchmarking research
- Quarterly impact tracking dashboards
- Annual or bi-annual impact reports
- B Corp Impact Assessment consulting
- Custom activism and social purpose frameworks
We have applied these methods for B Corp certification readiness, global sustainability campaigns, and activism strategies that have shifted policy, changed consumer behavior, and strengthened stakeholder trust. Our approach is trusted by climate innovators, social enterprises, and purpose-led global brands.
Let’s Work Together
Looking to advance your impact and prove it with credible, actionable measurement? Call or email us at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.