The Challenge
Electrification solutions like EV conversion kits are well recognized in the consumer and vintage vehicle sectors but less widely known for their potential in fleet decarbonization. As a category leader, BlueForce Energy engaged Yulu to elevate its brand awareness, establish thought leadership and drive industry recognition in local and regional markets.
The Strategy
Yulu’s strategy for BlueForce combined a three-pronged approach: media engagement, experiential storytelling, and thought leadership. To proactively drive media headlines, Yulu worked closely with BlueForce to identify newsworthy moments. Through ‘show and tell’, Yulu organized test drives, site tours, and facilitated invitations to networking events, giving reporters, influencers and industry members firsthand experience with the technology. Timely op-eds and expert commentary ensured BlueForce Energy’s voice was part of key fleet electrification conversations.
The Impact
Within six months, Yulu secured 10 media stories and thought leadership placements for BlueForce Energy, achieving a potential reach of 89.7M. Additionally, heightened visibility led to potential customers visiting BlueForce’s workshop, mentioning they had seen the company featured in the news, overall improving the association between BlueForce and fleet electrification solutions.