Last year, Yulu came across the Purpose Collaborative, a coalition of agencies dedicated to guiding clients on their journey to ignite the purpose at their core and discover their aspirational reason for being, beyond profit. We were drawn to the integrity of this collaborative and wanted to be part of it —  last week, we were invited to join them. Needless to say, we’re elated to be joining a network of other like-minded companies committed to creating positive change.

The Purpose Collaborative is a network of 39 organizations and more than 400 professionals dedicated to using their business as a force for good. It operates in 14 cities around the world. Creator Carol Cone has been developing a collaborative consultancy focused on helping clients build purpose into their core business strategies for decades.

As members of the Purpose Collaborative, we agree that we exist beyond profit and have a responsibility to galvanize brands to include positive societal impact in their measures of success. We’ve long been committed to including people and the planet as business stakeholders, and with the launch of Impact Relations, the timing of our acceptance into the Purpose Collaborative couldn’t be better.

Thank you to Carol Cone for inspiring us to push the limits in using business for purpose — we’re excited to see what we can achieve with you and our fellow PC members.