There’s something to be said about the power of visual storytelling. Nothing speaks better to this than the popularity of Instagram. With its various filters and editing capabilities, anyone can create and share beautiful photos that tell a story.
Images, in particular, resonate with us because of the emotional response they elicit and brands are beginning to recognize this. Using the power of images, brands can better connect with people and conversely, the Instagram community is thriving with users who are already eager and actively participating. Instagram can help to tell the ‘Big Story’ by offering a fresh perspective into a brand’s identity through snapshots (pun intended!) into who and what they’re about.
With this in mind, here are a couple of our local favourites:
While we do have a bit of a bias (they’re our client) we couldn’t pass up the opportunity to share the beautiful editorial-style images they use to perfectly highlight their line of glasses.
A local custom furniture and design company who consistently shares rustic, dreamy, and charming images of their products, as well other things from around the city that inspire them.
We’re huge fans of Juice Truck here at the Yulu office, but we’re also huge fans of what they’re doing on Instagram. Keeping in line with their fresh and energetic vibe, the images they share are always playful and full of colour.