Align your “why” to your business outcomes
When purpose is clear, decisions move faster, messaging lands, and teams row in the same direction. Yulu’s Purpose Positioning Workshop is a fixed‑fee, short‑timeline engagement that turns your organization’s “why” into a practical, PR‑ready narrative you can scale across the business.
Outcome
A crisp, credible articulation of your “why,” nailed to your business goals.
You leave with language leadership can sign off on, proof you can stand behind, and story angles that translate purpose into performance.
What you get
- Purpose statement & narrative arc: your north star and the story spine that supports it
- Positioning territories & proof ladders: differentiated positions with the evidence to defend them
- Elevator pitch & general “About” copy: short, standard, and long‑form formats for instant use
- Story angles for earned & owned: media‑worthy hooks mapped to your audiences and channels
Who this is for
- Purpose‑led brands that want sharper edges and clearer proof
- Founding & leadership teams ahead of funding, launch, rebrand, or category entry
- Comms & marketing leads who need aligned, signed‑off language, fast
What makes this different
- Proof over platitudes. Every claim ladders to evidence you can defend.
- PR x business lens. We fuse purpose strategy with what reporters and buyers respond to.
- Enablement built in. You leave with ready‑to‑ship copy and angles—not just a thesis.
Add-Ons
- Media training for spokespeople
- Purpose positioning workshop
- Spark Session coaching session
- Strategy Sprint session
- Messaging & auditing refresh
- Custom AI pitch assistant (GPT) tailored to your messaging
- Design support for press kit assets and visuals
- Ongoing pitching support or retainer transition
Ready to align purpose with performance?
Call or email us to set up a call at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.