Yulu introduced ShoeMe.ca to style influencers in regions across Canada. In a six-month period, ShoeMe.ca generated more than 800 brand impressions reaching 32 million Canadians in Calgary, Vancouver, Ottawa, Toronto and Montreal.
Position ShoeMe.ca as the leading online shoe company in Canada. Introduce the brand to style influencers in regions across Canada and engage Canadian trendsetters to highlight product selection and service.
Yulu launched an influencer activation campaign that offered stylists throughout Canada the opportunity to select any shoe under $150 (at no cost) in exchange for a blog post that included a minimum of three photos showcasing how they styled the shoes. Yulu also leveraged founder Sean Clark’s story for business and retail press, positioning him as a Millennial Entrepreneur, disrupting an age-old business.
In a six-month period, ShoeMe.ca generated more than 800 brand impressions reaching 32 million Canadians in Calgary, Vancouver, Ottawa, Toronto and Montreal. Its style ambassador campaign reached more than 4 million people across Canada. Business coverage included features for CBC Lang & O’Leary, BNN, Global News, the Globe and Mail, Financial Post, Canadian Business, Toronto Star, BC Business, the Vancouver Sun, the Province and News 1130. Six-months into our campaign ShoeMe.ca was acquired by Hardy Capital Partners for an undisclosed amount.