Payfirma is known as an innovator and leader in multichannel payments and a company that helps businesses grow by helping them get paid. But ask most people what “multichannel payments” means and you might get several answers. Yulu worked with Payfirma to not only craft the company’s brand and message positioning, but to share their story in a language we can all understand.

Payfirma’s CEO Michael Gokturk is an expert in the payments and Canadian FinTech industry, as well as a passionate leader and advocate of entrepreneurship. Leveraging these skills and passions, Yulu worked with Gokturk to deliver thought leadership through the form of both bylined articles as well as speaking opportunities. 

Media relations is at the heart of everything we do. Engaging media and industry influencers, Yulu facilitated and secured third-party credibility for Payfirma’s brand through media coverage in 18 outlets within three months. Our media relations efforts resulted in an audience reach of nearly 10 million, including coverage in outlets such as BNN, Canadian Business, Financial Post and Reuters.