Control is an innovative FinTech app that monitors, measures, and manages Paypal and Stripe payments.
FinTech PR | Media Relations | Thought Leadership | NYC Deskside Tour
The VC and startup communities were beginning to take notice of Control and its CEO Kathryn Loewen. As the company prepared to launch its analytics tool “Control Board” and announce a major funding round, Control needed a PR partner to raise its brand awareness and capitalize on thought leadership opportunities for Kathryn, a 15-year payments industry veteran.
When Yulu helped Control announce its $1.5 million funding round, the announcement achieved a reach of more than 7 million. Following the announcement, Yulu leveraged Kathryn’s impressive pedigree for thought leadership opportunities and New York City desksides.
Yulu’s media relations efforts secured articles for Control in Fortune Magazine, Inc., BetaKit, Techvibes, Business in Vancouver and more. Yulu secured a bylined article for Kathryn documenting how completing her MBA helped her excel in the “brains, brawns and bros” venture capital environment.