Enthusiasm for her guitar
Sense of direction
Director of Client Services
Charlotte is an award winning PR Director and storyteller with twelve years’ experience leading communications campaigns across North America and Europe.
Charlotte recognized the power of purpose-first storytelling when partnering with Science World, The Nature Trust of British Columbia and the Alzheimer’s Society of BC. An avid environmentalist, Charlotte joined Yulu in 2017, to use her skill set to amplify stories exclusively for organizations that make a meaningful difference.
Having spent half her career in London, U.K., Charlotte leads both international and national campaigns, and has shared stories across borders for Carbon Engineering, Glenfiddich, and Unilever’s Magnum and Heart brands.
Day-to-day, Charlotte is a communications strategist, project manager, writer and editor, and media trainer. Clients often most value her counsel, collaboration, and determination to get results.
Other career highlights include being a Board Director for the Canadian Public Relations Society in Vancouver and a Manager for Women in Leadership. In 2014, Charlotte was recognized as one of Canada’s top 30 under 30 PRs. Two of Charlotte’s internal communications campaigns won awards from PR Week and the Public Relations and Communications Association (PRCA) respectively.
Outside of the office, Charlotte can be found on the North Van trails in her barefoot runners, riding (baby) waves on her surfboard, or exploring the wilderness with her two sons.