If you ‘like’ us on Facebook or follow us on Pinterest, you probably know that grammar is important to us. We’ve collected tons of images of the most cringe-worthy (and hilarious) language errors. Poor grammar simply makes us squirm.

We were especially inspired to discover a Twitter account created to fight this problem (to a certain extent). @YourInAmerica targets hypocrites who disobey the cardinal rules of the English language, all the while discriminating against others for not speaking English properly. In under a week, @YourInAmerica has over 12,000 followers and counting.

This week’s blog post is dedicated to the English language. Hopefully we will encourage you to pay special attention to your pronouns, punctuation, and spelling – or at least PROOFREAD.

Why does grammar matter?

In the public relations industry, we spend a huge chunk of our day writing – pitches, articles, tweets, and more. Here are a few thoughts that might encourage you to clean up your work.

  1. When you present a piece of written work that is full of errors, you come across as uninformed and unprofessional. Your audience will likely doubt your expertise. It is crucial that you pay attention to language rules in order to be taken seriously.
  2. Show that you care. If your work is littered with mistakes, you are sending a message that you couldn’t be bothered to take the time to proofread your work. In that case, why should we bother taking the time to read your piece?
  3. Wouldn’t you like to be understood? Misplaced commas and incorrect verbs tenses can create a lot more confusion than one would think. A small bit of effort can assure that you get your point across.
  4. Social media calls for a more casual tone, but be sure not to throw grammar rules out the window. There is a time and a place for slang – use your best judgment. A “How r ur dayz goin?” Tweet is never appropriate coming from a professional.

There is no shame in asking for help. When in doubt, it is as simple as googling “whom vs who” to lead you in the right direction. We would rather Google see our mistake than our audience, wouldn’t you?

FYI: we love Grammar Girl’s Quick and Dirty Tips – http://grammar.quickanddirtytips.com/

Here are a few of our biggest language pet peeves. See if you can recognize these mistakes in your own work: