We at Yulu are the heart and minds behind Impact Relations, a new standard for authentic communications. Our “Guide to Impact Relations” blog series will explore what Impact Relations means today and how it has evolved over time, along with providing a framework for consulting, measuring, and communicating the impact of our communications strategies.
Keeping it real: We’re not here to help companies look good. We’re here to help companies do good, and to amplify the good they’re doing.
If you answer “yes” to the following questions, then the company is a strong candidate for having its positive impact amplified through Impact Relations.
- Does the organization address or mitigate the cause of a social or environmental problem, or does it endeavour to do so through Impact Consultancy and Planning?
- Is the organization’s success benchmarked, assessed, and measured in part by the positive impact it’s having on society or the environment, or is the company seeking support to build into its business model?
- Is the organization in a ‘solutions-focused’ ’ mindset and would like to achieve greater impact through impact-driven initiatives?
- Is the organization already having a positive impact on society or the environment, and would like to amplify its story and mission to inspire greater industry change through communications? This is also known as creating positive ripple effects.
- Does the messaging and framework of the organization’s communications strategy feature clear calls to action, to enable the change they seek beyond an awareness campaign?
- Is it a top priority for the organization to embed impact authentically within its business?
When assessing if a company is a fit for Impact Relations services, it’s important to note that brands, especially household name companies such as Walmart, McDonald’s, and Amazon, have the greatest potential for scalable impact. Although these brands aren’t ‘natives’ to social impact,they have an enormous reach and influence on society, their respective industries, and the global economy. Even the smallest changes to a company of this magnitude, whether it’s to improve workplace conditions, supply chain operations or living wages, can have tremendous socioeconomic impacts.