April 7, 2026
Driving Excellence in Sustainability: Charlotte Gilmour Earns Honorable Mention at CMSWire IMPACT Awards
We are thrilled to share that Charlotte Gilmour, Managing Director of Environmental PR at Yulu Public Relations, has received an Honorable Mention in the Customer Experience (CX) Leader of the Year category at the 2026 CMSWire IMPACT Awards. This global recognition highlights Charlotte’s dedication to merging environmental PR & sustainability communications with a world-class client experience.
As a leader in North American public relations, Charlotte’s strategic vision ensures that our partners don’t just share stories, but drive measurable, systemic change.
Leading the Future of Environmental PR
In an era where social impact PR is more critical than ever, Charlotte has set a high bar for how agencies can integrate sustainability communications into the very core of their business model. With over two decades of experience, she has led purpose-driven campaigns across North America and Europe, focusing on organizations advancing climate solutions from renewable energy, to clean tech, to regenerative agriculture.
Her work focuses on:
- Strategic Vision: Charlotte implemented a client experience philosophy rooted in empathy and responsiveness, training teams in the art of “surprise and delight” to strengthen trust.
- Impact-Driven Leadership: She spearheaded Yulu’s “industry expert” model, restructuring the agency around sector-specific specialisms like decarbonization and climate justice to offer clients deeper fluency and strategic alignment.
- Systemic Change: Beyond client work, Charlotte has mobilized major movements, including securing more than 100 CEO signatures from the B Corp community in support of global climate action.
A Commitment to Excellence in Vancouver & Beyond
Headquartered in Vancouver, BC, with a footprint across North America, Yulu Public Relations has spent over a decade as a Certified B Corp pr firm. This award recognition reinforces our agency’s position as a leader in social impact public relations, where the “customer experience” is defined by the value we create for our clients and the planet. Charlotte’s leadership has directly contributed to record-high client satisfaction scores.
Charlotte Gilmour leads Yulu’s environmental impact portfolio, specializing in climate action and corporate responsibility. A graduate of Leeds University with a Master’s in Postcolonial Literature, she brings a deep understanding of narrative and justice to climate storytelling. Charlotte is also a Women4Climate leadership alumna and frequently contributes to publications like the National Observer on the intersection of communications and the environment.
Are you looking to elevate your brand’s purpose? Learn more about our social impact PR and environmental sustainability services at Yulu Public Relations.
