“There is a simple way to package information that, under the right circumstances, can make it irresistible.”
In our first instalment of Yulu Book Club, we dove into Malcolm Gladwell’s “The Tipping Point”. Over the past few weeks, we’ve been sneaking in chapters of Gladwell’s guide on how little techniques can cause a big epidemic – during our morning commute, between meetings, and before bed! The team met over two sessions – armed with trending snacks such as coconut water and kale chips – to discuss Gladwell’s theories and how they can apply to what we do here at Yulu.
Here are a few of our favourite ideas from the book:
“In order to be capable of sparking epidemics, ideas have to be memorable and move us to action”
“There are people out there who are capable of starting epidemics – you just have to find them.”
“Emotion is contagious.”
“If anyone wants to start an epidemic, he or she has to find some reason or some means to translate the message of the innovators into something the rest of us can understand.”