BLOG

Pulling Back the Curtain on Effective Cause Campaigns

October is widely recognized as the rosiest month of the year. Many of the blushing campaigns created for breast cancer awareness month are lost soon after they’re launched. Effective cause-based campaigns have an innovative approach making it easy for the public to take an interest. November moustache mania is proof that people can get on board as long as there is a sound model for raising funds. The most memorable […]

Continue Reading


Social Media Failures (…& Lessons Learned)

Social Media Failures & Lessons Learned It’s always exciting to see what creative social media campaign a company will come up with next, but there are cases when things just don’t go as planned. We’ve taken a look back at some cringe-worthy campaign failures and have provided advice on how to avoid making these mistakes in our own social media strategies. Failure 1: Toyota’s Camry Effect Campaign Toyota got a […]

Continue Reading


Developing a Social Media Strategy

These days almost every company uses social media sites such as Facebook, Twitter, Pinterest, and Tumblr. We’d like to pass on a beginner’s how-to guide which will help you set up the most effective social networking tools for your brand. Follow these four steps and you will be on the road to success! 1. You have to decide what it is you’d like to get out of social media. This […]

Continue Reading


Meet the Team: Saschie MacLean

You may have had a conversation with her on the phone…you’ve probably chatted with her over email and if you follow @YuluPR, you’ve read her tweets…now for a close-up exclusive with the real Saschie MacLean!   1.    What do you love most about working on Granville Island? The convenient access to delicious, fresh foods! All of the vendors on the island are so neighbourly which makes it fun when you step […]

Continue Reading


Are you our next intern?

It’s that time again, Yulu PR is accepting CVs and reviewing applicants for our fall internship position slated to start on Sept 24. Yulu is a Vancouver-based public relations agency that specialized in lifestyle, hospitality and real estate PR. We’re seeking someone with a BIG personality to fill a three-month communications and social media internship position at our creative Granville Island-based PR firm. As our agency is small, we’re looking for someone […]

Continue Reading


Yulu’s Melissa Orozco earns a spot on Marketing Magazine’s 30 under 30

Yulu is thrilled to announce, our very own Melissa Orozco is featured in this month’s Marketing Magazine for #30under30. She is featured alongside leading industry professionals and recognized for her work in New York, with Yulu and with the Urban Land Institute. This has been an exceptional one-year anniversary month for Yulu and Melissa’s recognition is the cherry on top of it all! The full article can be found below. The […]

Continue Reading


Yulu Turns One!

This month marks the one year anniversary of Yulu Communications. Here is a recap of this year: + August 2011: Yulu opens for business with the signing of its first client + September 2011: We sign F-Cancer and launch a campaign that would later make us an award-winning agency + October 2011: Yulu takes it first FAM trip, touring a group of media around beautiful Tofino + November 2011: Team Yulu partakes in Movember […]

Continue Reading


Yulu earns title of “Best PR Campaign of the Year” in 2012 Stevie Awards

Last week we received amazing news – our growing, nimble public relations and digital media agency was named winner of a GOLD Stevie® Award, earning the title of “Best PR Campaign of the Year.” Yulu was recognized for our media relations work with local charity F-Cancer’s international campaign titled The Cancer Talk. The news of this highly respected business industry award comes in just as our agency is celebrating its […]

Continue Reading


Olympians venting through social media: Is it worth it?

As the 2012 Olympics are wrapping up, we thought we’d review some of the social media mishaps that lead to two Olympians demise…in the games, that is. For many athletes, the road to the Olympics is never easy. Imagine you spend eight to ten hours a day working toward the dream of a Olympic podium invitation. Now that competition has started, you receive one of the most hearth breaking losses […]

Continue Reading


How Environmental Communication Has Failed

Face it. The terms “climate change” or “conservation” don’t usually inspire positive feelings nor do they galvanize people to action. To the contrary, communication of environmental issues can often provoke feelings of anxiety, guilt, and a sense of helplessness in their audience. Although there is a multitude of complex reasons behind this unintentional inertia, this blog will explore why communicating the truth and the facts behind climate change is not […]

Continue Reading


Yulu Chooses CPAWS for this year’s #YuluCares Initiative

  Earlier this summer, Yulu announced the launch of #YuluCares, our pro-bono PR initiative. The response to the RFP was vast and we had the pleasure of learning about dozens of Vancouver-based non-profits. After much thoughtful consideration, we have decided to represent the Canadian Parks and Wilderness Society. Yulu will donate $15,000 of communications services to CPAWS, to be used on media relations and social media services over the course […]

Continue Reading


How to respond to a nasty posting on your Facebook page

A nasty posting on a company’s Facebook wall is not exactly an ideal situation – But if it does happen, you want to be prepared. We’ve decided to share with you five tips on how to respond to a nasty posting on your Facebook wall. If it’s too nasty, delete it – Unless the comment is relevant (and constructive) criticism, shared in a thoughtful way that contributes to conversation, delete. […]

Continue Reading


Writing a News Release – Tips and Techniques (Part II)

Let’s be honest, press releases are a bit antiquated…in fact, we’ve only had to write about five in the last year and we’re a PR agency. The fact is, there will always be those clients who need them for stakeholders and such so even if your intention is not to share it with the media, you still need to know how to write one. All said, some of you may […]

Continue Reading


How to Identify a News Story

We recently did a post on Writing a News Release. We want to expand on the first step: How do identify a news story. See below for a video we’ve created and also for some tips we’ve outlined in text! [video_vimeo video_id=”41218313″] The following are the five basic factors that determine whether or not a story is news worthy. A story should satisfy at least two. It’s important to consider […]

Continue Reading


The Art of the Media FAM Trip

Here at Yulu PR, we understand that some stories are better understood if experienced. In this post we’d like to share a tool we use to implement the “you gotta see it to believe it” philosophy – the FAM trip….or FAM tour, press tour, etc. What is a FAM trip? A familiarization trip, often referred to as a FAM trip, is a tour offered to media on behalf of an […]

Continue Reading


“Don’t call me a mommy blogger!”

How PR Professionals Can More Effectively Connect with Mom Bloggers – By Jessica Van – Yulu’s Aspiring Changemaker With growing influence on the web and social media, mom bloggers are increasingly targeted by marketers and PR professionals seeking an ‘in’ into the lucrative mom market. We contacted some of Canada’s most established mom bloggers for their input on how PR professionals can effectively engage them. Here’s what they said. Christine […]

Continue Reading


#Twitpitch

Here at Yulu Public Relations, we work hard at making sure we’re successful at pitching our clients’ stories and we use whatever tools necessary to make it happen. We’d like to share an avenue that we have found to be rather convenient, while also garnering great media results for our clients – the Twitpitch. What’s a Twitpitch? A Twitpitch is the shorter, 140-characters or less, cousin to the regular pitch. […]

Continue Reading


Education vs. Experience

At Yulu Public Relations, we get a lot of students asking us questions about the public relations industry. The most popular question: What level of education is necessary to succeed in the public relations field? Is education more important, or is experience more valued? We have decided to tackle the education vs. experience debate and share with you our opinions. Here is what Melissa, our Co-Founder and Principal, has to […]

Continue Reading


Making BIG things happen in small places – Yulu’s Interior Design Project

At Yulu Public Relations, we believe a beautiful and creative work environment inspires beautiful and creative work. That is why when we signed the lease to our Granville Island office suite, we recruited the services of Katie Schomaker, interior designer and owner of Katie Kovets. Katie has a reputation for designing spaces to be “smart” and functional. We knew that when working with a 300-square-foot space, a designer who specializes […]

Continue Reading


Eco-Fashion Week: Vintage is the New Couture

We were recently invited to Vancouver’s Eco-Fashion Week by a friend – Felix Tavira of yukiandbee.com.  Felix embraces the ‘garage glamorous’ trends of today. Me on the other hand, well I’d never been to a fashion show, so naturally, I was nervous about what to wear. Luckily I found a beautiful dress, made of eco-friendly Tencel silk, and  was off to opening night. Although Eco-Fashion is a far cry from Felix’s everyday statement picks, […]

Continue Reading


CLIENT NEWS: ZAG CEO Heads to Everest

CLIENT NEWS: ZAG CEO Heads to Everest We want to share the story about one of our clients Zag Group; on the eve of a huge product launch, the 30-year-old Vancouver native will leave his company for two months to scale Mount Everest. Steve funds the climb and his equipment himself therefore all funds raised from the trip will go directly to charity. Beyond raising money for charity, Steve hopes that […]

Continue Reading


The #Kony2012 Campaign’s Successful Tactics

With nearly 80 million views in less than two weeks, it’s undeniable that the Kony 2012 video has been a social media success. Let’s look at some of the approaches Invisible Children used that helped catapult it into the spotlight. Positive messaging: The video opens with simple human connection. The birth of a child, pride in parenthood, and a friendship is the opening platform. And, although the video is meant to bring […]

Continue Reading


Yulu Careers

Yulu Public Relations is always happy to hear from talented PR professionals who might be interested in joining our team of impact storytellers. Currently, we are seeking someone with a BIG personality to fill our three-month communications internship position at our creative Vancouver public relations agency. We’re looking for someone with the “no task is too big or too small” mentality. Our intern will handle everything from media list creation to writing and pitching. This is a […]

Continue Reading


Welcome Our Newest Storyteller: Saschie MacLean

Yulu Public relations is pleased to introduce you to a new face at the Yulu offices: Saschie MacLean. After starting her education at Simon Fraser University with the intention of pursuing medicine, Saschie soon found herself wanting to trade in her lab coat for a laptop and focus on writing. Realizing that she wanted a career in public relations, she enrolled into Kwantlen University’s Public Relations program and topped off […]

Continue Reading


Vancouver’s ECO Fashion Week – Part 1

To launch our week-long blog series on Vancouver’s Eco Fashion Week, we spoke to California designer Linda Wong, co-founder of The Battalion. Wong creates modern, edgy, comfort driven clothes, crafted for the woman who is never satisfied with being mainstream, a true bohemian with an eternal quest for personal style. All of the products she designs are made with a perceptive eye, relentless taste and a mission: to make our […]

Continue Reading


Welcome Our Newest Storyteller: Ashley Letts

Yulu Public Relations is pleased to introduce you to a new face at the Yulu offices: Ashley Letts. We feel that her imagination, experience and attitude are a great addition to our creative team. Not to mention, she bakes a mean loaf of banana bread. Ashley has worked with several non-profit organizations organizing social media campaigns and research projects. During the 2010 Olympic Winter Games, she worked for Olympic Broadcasting […]

Continue Reading


Yulu has a new postal code

  Barely into the new year, we already have so much news to share. For starters, in late 2011, Yulu Communications and Yulu Marketing became sister affiliate companies. This change means great things for both parties: we will continue to collaborate on powerful campaigns when the opportunities present themselves but aside from that, Yulu Communications will dedicate 100 per cent of its time to developing and executing memorable PR campaigns. […]

Continue Reading


Christmas on schedule for December 25, 2011

FOR IMMEDIATE RELEASE The North Pole – (December 7, 2011) – After a year of worry and trepidation in the North Pole, Santa Claus announced in a news conference today held by Yulu PR, that Christmas is still going ahead as planned. The decision comes after a series of setbacks including a strike by elf workers on the toy line and the unexpected sinking of part of Claus’ workshop due […]

Continue Reading