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#YuluCulture | Say it with Gratitude Jars

If Oprah loves it, it must be good. This year, Oprah includes “gratitude jars” in her 2017 gift guide, something that’s been part of Yulu Culture since we began. Gratitude is a wonderful way to invoke positive emotions and happiness, and we keep our own jars full of good memories the entire year until we read them the morning after our annual Christmas party. Try telling us there’s something better […]

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Social Impact Milestone: The Purpose Collaborative

Last year, Yulu came across the Purpose Collaborative, a coalition of agencies dedicated to guiding clients on their journey to ignite the purpose at their core and discover their aspirational reason for being, beyond profit. We were drawn to the integrity of this collaborative and wanted to be part of it —  last week, we were invited to join them. Needless to say, we’re elated to be joining a network […]

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Yulu wins “Agency of the Year” at Ragan PR Daily’s CSR Awards

We’re honored to announce that Yulu was awarded “Agency of the Year” in Ragan’s PR Daily CSR Awards. The CSR Awards are awarded to agencies who use storytelling as a creative tool to champion a cause. They seek to recognize campaigns and organizations that aim to make the world a smarter, safer, healthier, and more sustainable place. Over the past year, we worked on a number of campaigns tackling issues […]

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#2030Now

There are no coincidences. Today at the Mashable Social Good Summit, we learned about the intention and strategy behind the #WeThePeople campaign. We the people thank you, Amplifier, for enabling an entire nation to use art as a catalyst for social change.

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World Housing | Yulu PR House

A while back, we had the privilege of working with World Housing on the first-ever, one-for-one real estate gifting model. For every home sold at one of their World Housing projects, another was constructed and gifted to a family in a developing country. Melissa took a trip to Cambodia to see the company’s mandate being carried out on the ground. She was able to witness the positive change socially minded […]

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How to Write a Press Release

What’s a press release? A press release is simply a written statement for the media to pull information and facts from when reporting their story. The terms press release, press release and media release all carry the same meaning and purpose: They are created and issued when a business, organization or individual wants to make an announcement to the media. When is it appropriate to write and issue a press […]

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enso’s #RightToLiteracy Summit

They say it takes a village. Earlier this week at our client enso’s #RightToLiteracy summit, all participants had the privilege of learning and brainstorming solutions to push for the constitutional right to literacy. At the welcome dinner, attendants were only able to read their menu after combining it with the menu of someone else in the community. Such a beautifully executed (and super creative) way to provoke empathy among dinner guests.

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.eco Domain Launches with Support of WWF, Conservation International, United Nations Global Compact, Natural Resources Defense Council, among others

A new dedicated environmental domain extension for businesses, organizations and individuals committed to positive change for the planet VANCOUVER, BRITISH COLUMBIA–(Marketwired – April 25, 2017) – Starting today, businesses, organizations and individuals can own a .eco domain, the new dedicated environmental domain extension for people and brands committed to positive change for the planet. The .eco domain comes to market following a nine-year collaborative effort from more than 50 environmental […]

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Yulu at the Heart Series: a conference for conscious companies

Our founder Melissa Orozco attended the Heart Series, a conference for conscious companies striving for social impact. It was a great two days Here she is taking a little timeout for some Headspace at their headquarters in LA. It’s always great to connect with old friends. Charlie Brown has been a friend and client of Yulu PR’s since 2013 when we launched their charitable giving platform Charitweet. The company has […]

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Yuluites attend Women’s March in Vancouver

To think that something this big came out of a Facebook event created by one person trying to make a difference. There’s always time to share a story – or maybe 15,000. Today, Yuluites attended the Women’s March in Vancouver, a peaceful protest organized across the world in support of the Women’s March on Washington in reaction to President Trump’s perceived views on female, minority, and LGBTQ rights and threats […]

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Yulu launches Impact Council

In true Yulu fashion, we started at the top and went to the United Nations for inspiration. Yulu’s Impact Council had its first meeting today, where each team member selected a Sustainable Development Goal they would like to champion through research & knowledge sharing.

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Yulu’s Impact Report 2016

Happy new year, everyone! Social impact PR agency Yulu has been laser-focused this year on becoming a social impact PR agency inside and out, making sure we’re as authentic to our vision, mission and mandate as possible. As a result, we’ve worked on some pretty amazing campaigns, found kindred spirits among the B Corp community, and reaffirmed that the opportunity to make a difference in this space is always there, and always […]

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B Corp PR Report of this year’s Champions Retreat: Moving Towards an Inclusive Economy

Our B Corp PR Report at this year’s Champions Retreat In the coming year you’ll be reading and hearing a lot about “inclusiveness” and what it means to strive for an inclusive economy. In case this is the first you’re coming by the term, we’ve outlined some pointers on how to achieve an inclusive workplace below. But before we go there, we wanted to share some personal highlights from Yulu’s first […]

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Little Fish, a World of Impact

Swimming against the current of iron deficiency anemia. We’ve always admired the work of fellow B Corp Lucky Iron Fish, and were honoured to help them put a fish in every pot this holiday season. Lucky Iron Fish is a fellow BCorp that is disrupting how the world approaches micronutrient deficiency ­­– specifically iron deficiency anemia – an epidemic that affects 3.5 billion people in the developed and developing world. […]

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Yulu @ Mashable Social Good Summit

Yulu’s leadership team jetted off to the bright lights of New York City last week and joined world leaders, social entrepreneurs and 2,000 other grassroots activists at Mashable’s Social Good Summit. The theme #2030NOW asked the question, “What type of world do I want to live in by the year 2030?” Our managing director Clare Hamilton-Eddy reports back: Despite the packed auditorium and buzz of many like-minded people eagerly anticipating the A-list agenda, […]

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You need space? We got space.

We’re looking for a like-minded creative and/or cause-based team to share our awesome Gastown office. If you’re an individual or team of 3-5 on a mission to change the world and need a spot to do it, we’d love to hear from you. We’re located on Water St. in the heart of Gastown and our building perks include a private boardroom, gym and pool table, and an insanely beautiful rooftop […]

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Newsjacking: what is it, and how do you do it?

One way we garner media coverage for clients is through a little tactic we like to call “newsjacking.” We’re constantly scanning the news for breaking stories and figuring out ways for our clients to offer expert insight and commentary on the topic. For example, you manufacture cars. A major competitor is stricken by a moon roof malfunction scandal. You feel for your competitor, because you’ve faced the same crisis and had […]

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Yulu soaks in a little culture at the Rennie Collection

Each quarter the Yulu gang takes a time-out in the middle of our day to soak in a little culture. The Rennie Collection always leaves us inspired and ready to get back to work. Summer 2016: a collection of photographic works from 23 internationally acclaimed artists. Winter 2015 / Spring 2016: Nearly 60 works by more than 40 artists who share their lens on racism, gun violence and wealth inequality. These […]

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Want to work with us? Read this first

PR job plug: We’re hiring for a senior account manager. For anyone who’s ever tried to hire for senior talent in Vancouver, in nearly any creative or technical trade, you’ll know competition is tough. So Esther, our senior account executive, took to LinkedIn to tell the world what she valued about her fellow Yuluites. It’s not so much about being exceptional at all these things at once, but that these are qualities we […]

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Support pours in for victims of Orlando tragedy

It’s been heartwarming to see the world unite in this trying time of loss, grief, pain and adversity. To support those affected by the tragedies in Orlando this weekend, Equality Florida has set up a GoFundMe campaign. In our time of working with GoFundMe, this is the fastest growing and largest campaign we’ve shared to date: $2.2M in 24 hours. #lovewins #weareorlando Want to see more on the work we’ve […]

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B Corp PR: 1,600 businesses (and PR) as a force for good

B Corp PR Agency Yulu demonstrates Impact Relations Through the power of PR and storytelling, B Corp PR Agency Yulu Public Relations had a small hand in the fight to repeal the HB2 “bathroom bill” in North Carolina this week. The bill limits anti-discrimination protections for the LGBTQ community and forces transgender individuals to use bathrooms that do not correspond with their gender identities. The conversation that took shape after was […]

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Yulu’s new managing director: Clare Hamilton-Eddy

Big things have been brewing at Yulu HQ this past month. We’ve expanded our creative services offering, bringing copywriting and art direction in-house (hey, Andrew and Dan!); we’ve welcomed three BCIT students into our quarters to assist us with the planning for Impact Relations; and we also had a major upgrade welcoming our new managing director, Clare Hamilton-Eddy (or CHE or Budge, as her friends and colleagues lovingly refer to her).    Clare’s […]

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Winter is leaving

Spring is here! How did we get through the winter? Well, it helps to be one degree of separation away from Obama, as his office’s previous communications director joined GoFundMe, for whom Yulu is the Canadian PR agency for.  We also made like a hedgehog. To explain a bit, in Good to Great (a Yulu bookshelf staple), one chapter talks about being a “hedgehog,” which is fantastic at one thing, which is […]

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BREAKING NEWS: Christmas on schedule for 2015

Santa and elves vow to persevere despite year of hardship NORTH POLE ­ ­– After a year of upheaval in the North Pole, Santa Claus today announced, in a news conference organized by Yulu PR, that Christmas will indeed go ahead as planned. The decision comes after a series of setbacks, including a strike by elf workers on the toy line in April during a gluten-free cookie shortage that paralyzed Santa’s […]

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Vancouver Street Soccer League Holiday Haul

Every year the Vancouver Street Soccer League — a volunteer-run organization which reaches out to individuals who have been homeless, are currently homeless, or are at risk of homelessness — holds the Holiday Haul party for players, volunteers, and supporters. The event is part of the League’s mission to reach out to individuals who are marginalized within their communities, or are recovering from drug and alcohol addictions. Tonight’s event raised […]

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How to Use Periscope: Beyond the FAQ

Periscope, a new-ish social media platform recently acquired by Twitter, is really fun to use. It started making  waves when people Periscoped the Mayweather-Pacquiao boxing match (bypassing the $100 pay-per-view fee), as well as scenes from the Baltimore riots. Livestreaming is nothing new, but most of us, Yulu included, are still figuring out how to use Periscope and Meerkat. Our social media team has been getting excited over Periscope the […]

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Rethinking Economics

Join David Suzuki and ecological economist Peter Victor at “Rethinking Economics” for a night of intellectual discussion on how the economy and environment must and do work in tandem. See you October 1 at the Vogue Theatre. Check out the David Suzuki Foundation and CANSEE, who are both behind this great event.  

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Our Unsexy Story

Our founder Melissa Orozco, will be speaking at SociaLIGHT this Saturday on how Yulu found success through being a cause-based agency and a B Corporation, and a big idea she’s seen work: “Impact Relations.” To add to the celebration, we have 5 tickets to give away to SociaLIGHT. For a chance to win, tag us in a post with your story or perspective on what it means to leave this […]

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White Wash: a Diner en Blanc Dressing Down

Guest blog by Dan Reitman (@thewordshow). Pictured are Dan’s custom-made shoes for Diner en Blanc.  (Disclaimer: The opinions expressed herein are those of our copywriter and do not reflect the opinions of YULU PR, except for the part about his looking good in white – hot damn, does he ever look good in white.) I am a romantic at heart and, when the Netflix queue is empty and nobody wants to go […]

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Networking events don’t have to exclude introverts.

Talking to strangers can be hard work. Yulu’s community cultivator Esther crowdsourced a few tips from friends and colleagues on how we could organize socials to be more accessible for introverts, or even anyone who might have limited energy to strike up a connection after a long day at work. On Wednesday we had an opportunity to see some of these practices and tips in motion when we gathered local B Corps on […]

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Big Bros Barbershop | Yulu Cares

“Beyond the binary”: Jessie and his partner recreate the 1993 Vanity Fair cover with K.D Lang and Cindy Crawford for WestEnder’s Pride cover. Jessie is the owner of Big Bros Barbershop and one of our #yulucares clients. We thought Jessie was holding a smartphone, but it’s actually a mirror. Oh, 2015. We’re glad to have helped trans people be represented in the media during Pride week. We are reminded that trans women […]

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We’re Hiring! Visual Storyteller

We’re hiring! Yulu PR is looking for someone creatively driven, curious and versatile to join as the company’s visual storyteller and graphics designer. Candidates will be dextrous in Adobe Creative Suite and know the difference between a pixel and a dot, leading and kerning, and possess an inclination towards clean design, with an edgy quality. An ideal candidate would be someone exiting a post-secondary graphic design program and seeking immediate […]

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Why Yulu became a certified B Corporation PR Agency

Why we became a B Corp PR Firm Written some time in mid 2015… Last week, Yulu was officially certified as a B Corp PR firm, and we are the only dedicated PR agency in Canada so far in the community. We join more than a thousand companies from around the world committed to using business as a force for good. B Corporation is a third-party certification of a company’s commitment to […]

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Did you see BIV this week? Yulu ranks 7th largest PR agency

Yulu Public Relations Inc. ranks 7th largest agency in Vancouver in Business in Vancouver’s list of fastest growing PR firms! Niche focus helping upstart PR firms flourish Newer agencies finding innovative ways to thrive and grow among bigger established players Some of the newest players in Vancouver’s public relations sector have become some of its largest. A quarter of the companies on Business in Vancouver’s biggest PR companies list were […]

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The New Yorker covers World Housing: the world’s first one-for-one real estate gifting model

    FEBRUARY 13, 2014 TOMS for Houses BY BARRY NEWMAN The first thing Pete Dupuis asked his wife and daughter after he got home to Vancouver one evening in October, 2010, was: Do you know about TOMS? Dupuis, who was in a down year of a thirty-year career selling condominiums, had never heard of TOMS, the shoe brand, before his flight in from Los Angeles, but he’d gotten an […]

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Yulu’s Fast Company Feature: THE 5 MOST CRINGEWORTHY PR MISTAKES YOUR CEO COULD MAKE

 Yulu Public Relations was featured in Fast Company today talking about PR mistakes CEOs should avoid. Below are her thoughts: The 5 Most Cringeworthy PR Mistakes Your CEO Could Make Four years ago, Tony Hayward, then CEO of international oil conglomerate, British Petroleum, was deemed the most hated man in America. Following the aftermath of BP’s oil spill in the Gulf of Mexico, the British-born CEO told reporters he anticipated the overall environmental impact […]

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5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Yulu offers PR expertise to Entrepreneur Magazine with “five ways startups can generate interest in their brand without spending the big bucks.” Getting exposure for a project you’ve sacrificed sleep, money and social time for may seem like the highest priority right before launch. The problem is most startup budgets won’t bank a clever publicity campaign or a high-end PR firm. Luckily there are low-cost ways to generate interest in your business […]

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Yulu’s 2013 Year in Review

2013 has been an incredible year, thanks to a number of special people! We’ve put together a recap of some of our favourite experiences from the past year for your enjoyment. Presenting Yulu’s 2013 Year in Review. Happy Holidays! The Yulu Team

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Yulu’s Hiring!

Calling all PR professionals! Yulu is looking for a Senior Account Manager to join our team. Yulu Public Relations Inc. is a Vancouver-based public relations agency that works with socially-innovative companies in the real estate, tech, lifestyle, social enterprise and cause-based sectors. We’re seeking an experienced contractor to join our creative, fast-paced office environment in Gastown. Here are some of the skills a Senior Account Manager should possess: Strategic communications: Provide high-level […]

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Yulu Book Club: The Tipping Point

“There is a simple way to package information that, under the right circumstances, can make it irresistible.” In our first instalment of Yulu Book Club, we dove into Malcolm Gladwell’s “The Tipping Point”.  Over the past few weeks, we’ve been sneaking in chapters of Gladwell’s guide on how little techniques can cause a big epidemic – during our morning commute, between meetings, and before bed! The team met over two […]

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The Five Classic PR Blunders SMEs Make

Yulu shares PR tips for SMEs in PROFIT Magazine: Unlike sales and marketing, public relations is often a grey area for many small business owners. It’s often not until a respected advisor or board speaks to the merit of PR—or, worse, until a crisis hits—that they’ll make the decision to investigate a firm to help propel a product or service launch (or to do damage control). While PR can be a […]

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Event Planning / Media Relations for INTERFACE 2013 Digital Health Summit

Great media response for this year’s INTERFACE 2013 Digital Health Summit. #DHS2013 #YuluGold #conferencePR   NEWS RELEASE Creative minds in digital health gather for the second annual INTERFACE 2013 Summit  Strong speaker line-up discuss health IT, digital health and the future of medicine VANCOUVER, BC (October 3, 2013) – Starting October 9, 2013, Sanotron will hold its second annual INTERFACE 2013 International Digital Health Summit at the Vancouver Convention Centre. The […]

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Using Instagram to Tell the Big Story

There’s something to be said about the power of visual storytelling. Nothing speaks better to this than the popularity of Instagram. With its various filters and editing capabilities, anyone can create and share beautiful photos that tell a story. Images, in particular, resonate with us because of the emotional response they elicit and brands are beginning to recognize this. Using the power of images, brands can better connect with people […]

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Adventures of a Yulu Intern

You’d think that spending five days a week in an office from nine-to-five wouldn’t be a student’s first choice for how to spend her summer vacation. But when I came into Yulu PR’s big, bright, dog-friendly office for my interview, I knew that if I were to be offered a three-month research coordinator position, I would say yes. At first it took some adjustment to get in the groove of […]

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Yulu Takes Claris Companion Tech Startup on NYC & TO Media Tour

Claris Companion, a digital tablet designed specifically for seniors who aren’t comfortable with technology, recruited Yulu to launch its technology to the press. The new device helps busy families and caregivers keep in touch with seniors and monitor their wellbeing in a non-invasive way, regardless of the distance. Yulu planned a full PR launch strategy (case study here), which included an action packed media deskside tour. Tour highlights and photos […]

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Welcome to our ‘hood

We’re getting close to hitting the sixth-month mark in our airy, exposed brick and beam office space overlooking Gastown’s most picturesque avenue, Water Street. Since we spend our work week in this lively neighbourhood, our team can vouch for the fact that Gastown is a vibrant and community-oriented pocket of Vancouver. In Gastown you can find all types of creative agencies including marketing firms, graphic design firms, photography studios, and […]

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Ask the Editor: Bria Lear

Last month, the stylish Framework Magazine came to visit to ask us a few questions. This month, we thought we’d turn the tables! We asked Framework’s Founder and Editor-in-chief, Bria Lear to answer our questions on sources of inspiration, shopping in Vancouver, and how to grab an editor’s attention. Bria Lear, the Founder and Editor-in-chief of Framework Magazine, is a design chameleon and word stylist with a BA in Fashion Design & […]

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Ask A Reporter: Tony Wanless

This month we had the wonderful opportunity to pick the brain of business journalist, Tony Wanless. Check out Tony’s insightful thoughts on the changing media landscape, journalism today, and how PR professionals fit in to it all. Which publications do you contribute to at the moment? Financial Post. They recently killed my BC Business and CanadaWide columns. It looks like my journalism days are nearly over. What topics or stories […]

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