Media FAM trip
Yulu teamed up with Tourism Tofino to create an unforgetable media FAM experience—resulting in glowing reviews from notable publications.
In the fall of 2011, The Shore Tofino brought Yulu Public Relations on board to help garner publicity for some of the remaining suites at their luxury waterfront condominium. Yulu suggested a media FAM trip as an avenue to drive reporters to see and experience The Shore firsthand. As the Shore’s story had already been told extensively when it originally launched a couple years prior, we had our work cut out for us in getting media to revisit this as a story idea. After weeks of perseverance and persistent pitching, we secured a solid group of reporters to attend.
We teamed up with Tourism Tofino to prepare an unforgettable trip and the result was a truly remarkable PR success. The Shore was featured in 12 print articles, two television interviews and dozens of online hits.
The Shore walked away with glowing reviews in The Calgary Herald, The Calgary Sun, The Edmonton Sun, BC Home Magazine, Alberta Home Magazine, Design Quarterly Magazine, Business in Vancouver, Western Investor and Real Estate Marketing (REM), to name a few.