Tagga is a marketing platform that helps all the parts of a company’s marketing campaign talk to one another, so they can talk to their customers in a way that the audience will listen to. Yulu is working with Tagga to boost the company’s profile through media relations, strategic brand positioning and thought leadership.
Technology Public Relations
Strategic Brand Positioning
In the saturated world of marketing services and platforms, it can be hard to differentiate a brand without turning to jargon. We worked with Tagga to capture the essence of their value proposition simply and accurately: a marketing platform that turns all customer touchpoints into business intelligence.
Jean-Guy Faubert, Tagga’s CEO, is an experienced marketer with astute observations on marketing trends and news and we want to make sure the world knows. This includes turning drafted blog posts into bylined articles, where Tagga can get more brand visibility.
Media relations is at the heart of everything we do. We’re securing press for Tagga in marketing trade publications, as well as tech and business media outlets, and keeping an eye out for issues that we can hijack and allow Tagga to provide commentary on.