Stylyze is a personalized discovery platform that uses color and style to help people create their personal lifestyle brand and shop it with confidence. Yulu is working with Stylyze to boost the company’s profile through media relations, strategic brand positioning, a technology product launch and influencer marketing and partnerships.
Tech Public Relations
Strategic Brand Positioning
Stylyze is an innovator in how it uses color and style to help customers better understand their style and retail brands better personalize the online shopping experience. Its B2C and B2B components of the technology made it difficult to understand the full range of the company’s technology. Yulu helped Stylyze develop a positioning statement that clearly explained the company’s innovation and articulated the brand’s positioning.
In preparation for Stylyze’s official launch, Yulu developed a soft launch strategy to include key announcements, thought leadership opportunities, and strategic influencer partnerships. The soft launch strategy was designed with the goal to generate early traction and strengthen its brand positioning with lifestyle, business, and technology media and influencers alike. To date we’ve been successful in landing the company in TechCrunch, Fast Company, Reuters, Seattle Times and more.
Securing partnerships with top-tier influencers is an crucial step in Stylyze’s soft launch strategy. As part of this, Yulu identified and helped facilitate outreach to interior design influencers across North America including an HGTV host and one of the top decor bloggers in the U.S. As a result, Stylyze has developed partnerships with these influencers as brand ambassadors and advisors, helping to generate buzz prior to the official launch.