If you’re looking for#TheMostInteresting(Wo)manInTheWorld, you’ve found her. Our Managing Director, Clare Hamilton-Eddy is not just a PR expert and strategist, she also has a black belt in Tae Kwon Do, is a global traveller (she’s been to over 40 countries), and is always seeking out her next adrenaline rush (she’s done the world’s highest bungee jump and has boarded down a volcano — and she competes frequently in triathlons). An avid member of the community who always remembers to give back, volunteering at both Saint James Music Academy and at Canuck Place, you can find this publicist at her corner desk, having two breakfasts in the morning or two glasses of wine in the evenings.

Name + role at Yulu
Clare Hamilton-Eddy, Managing Director

Describe Yulu culture in 3 words.
Progressive, purposeful, passionate.

Yulu does an Impact Council every two weeks where a member of the team provides a lunch and learn on an issue relating to one of the UN’s Sustainable Development Goals (SDG). What are your SDGs?
Healthcare, zero hunger, and clean water and sanitation.

Why did you pick those SDGs?
I’ve represented clients in the healthcare PR space and have volunteered in this area for years. It’s something that impacts us all personally and there are so many systemic issues that I believe there’s a real potential to make a difference – even if it’s small to start with.

What drives you? What are you passionate about?
Connection, community and purpose. Volunteering is a big part of my life. I teach violin on Vancouver’s Downtown Eastside at Saint James’ Music Academy and volunteer at Canuck Place. These places build community, facilitate connections, and give everyone involved a purpose. Being a small part of this is incredibly rewarding. You can’t get much better than that in my opinion.

You can work with any journalist in the world! Who would it be, and why?
I used to be a big fan of John Simpson from the BBC. He was the world affair’s editor so had some fascinating not to mention dangerous assignments. He brought such insight and integrity to his news reporting. Something that has become pretty rare these days.