Influencer Marketing

People call us social

Brands have traditionally used commercials and print ads to influence consumers’ decisions. As technology continues to evolve, a new form of media has emerged; the online influencer. Through social media, everyday people have become influential brand advocates. Today, 74 per cent of consumers rely on social media to inform their purchasing decisions.

Influencer Takeovers

Yulu regularly coordinates Instagram takeovers (photos below by @localwanderer) for clients as part of our online engagement strategy. The takeovers result in beautifully curated photography to add to clients’ social feeds, while also increasing engagement among their social media communities.